The business of monitoring, measuring and understanding social media
Engagement Labs introduced TotalSocial, a new platform that combines social media analysis with offline consumer conversation measurement. The tool currently measures 500 brands in the US and 350 brands in the UK, categorized into 17 industries.
Engagement Labs had announced its intention to create a new SaaS product when it acquired the offline word-of-mouth specialist Keller Fay Group last year.
Discover the new project
How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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