The business of monitoring, measuring and understanding social media
New Papers, 9 February 2016
Analyzing Customer Relations in the Airline Industry, Crimson Hexagon 
How Consumers and Media Feel About the Flu Vaccine, MediaMiser / Treato
Defining and Activating Influencers and Advocates and Data Driven Influencer Identification, People Pattern
The Social Exception: Media & Entertainment, Sprout Social
Ranking the 10 Largest Professional Services Firms on Social Media and Influencer Marketing: 3 Social Listening Strategies For Luxury Brands, Talkwalker
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