The business of monitoring, measuring and understanding social media
Brandwatch announced Social Indices, a set of monthly benchmark ratings of companies in the retail, non-profit, healthcare and TV networks industries. The publicly viewable scores are based on conversation volume in social channels and online generally, net sentiment, reach growth, and engagement and content.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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