March 2015 Archives

March 31, 2015

Sprinklr Launches Experience Cloud, Gets $46 Million Investment

Sprinklr  announced its new Experience Cloud, which extends the company's social media management portfolio into touchpoints on web sites and in commerce. The company also announced that it has received $46 million in a new investment round led by existing...

March 31, 2015

New Papers, 31 March 2015

The Innovator’s Guide to Social Customer Care, Brand Embassy  Social customer service 2.0: Is your enterprise ready, Conversocial  / Ovum The Geosocial Marketer’s Roadmap, Geofeedia  What Is Social Analytics, Simply Measured  The Survival Guide to Customer Experience: 20 CXM Experts...

March 30, 2015

W2O Group Acquires VinTank

W2O Group announced that it has acquired VinTank , a specialist in social media analysis for the wine and hospitality industries. VinTank's team and product join W2O's team and software suite in the deal. SMA's acquisitions scorecard press release W2O blog...

March 27, 2015

Augure Raises $16 Million for International Expansion

Augure  announced that it has received $16 million in a new investment round from existing investors Serena Capital, Ventech, OTC Agregator, and Amundi Private Equity Funds, plus new investors Seventure Partners and Bpifrance. The company, which emphasizes influencer identification and...

March 26, 2015

People Pattern Opens Platform for Business

People Pattern  announced the launch of its Audience Insights platform, which combines social media and proprietary data sources to identify segments by demographics, interests and media behaviors. In addition to the SaaS platform, the company offers API access and integration...

March 26, 2015

Software Updates, 27 March 2015

Brandwatch New Signals discovery alerts. Digimind Digimind Social: new analytics module. Engagor Comment on Instagram posts. Expion Audience segmentation, topic analysis, collaboration, Salesforce integration. Luminoso Project filtering by account, increased subset limit, SEM field removed from vector statistics. OBI4wan Print media coverage from Media Info Groep....

March 24, 2015

Falcon Social Raises $16 Million

Falcon Social  announced that it has received $16 million in a Series B financing round led by Prime Ventures. Existing investors Northcap and Target Partners also participated in the round, which brings the company to $25.33 million in total funding....

March 24, 2015

New Papers, 24 March 2015

Social Listening for Nonprofit Organizations, Brandwatch  J.Crew vs. Anthropologie: Competitive Brand Analysis and Brand Analysis: Teach for America and Americorps, Crimson Hexagon  Big Data and Customer Acquisition, People Pattern  The Complete Guide to Facebook Analytics, 2nd Ed., Simply Measured  How...

March 23, 2015

New Cision Adds Viralheat to Group

Cision  announced that it has acquired Viralheat  to add to its growing set of social media tools. In an announcement, the company said that the Viralheat technologies—available now to US customers—will be extended to the Canadian, Swedish, UK, French and...

March 19, 2015

Software Updates, 20 March 2015

Meltwater Major update. Notified New Twitter analytics. Oracle Oracle SRM: Instagram and Weibo integration. Pulsar New image-only and link-only searches. Sendible Custom user hierarchies, shuffle Smart Queues, new email template builder....

March 17, 2015

Dataminr Raises $130 Million for Growth

The real-time information discovery specialist Dataminr  announced that it has raised $130 million in a financing round led by Fidelity. Wellington Management Company, Credit Suisse NEXT Investors, and existing investors Venrock and Institutional Venture Partners also participated in the round....

March 17, 2015

New Papers, 17 March 2015

Balancing Human Data Intelligence and Consumer Trust, DataSift  The Rise of The Digital Consumer, EngageSciences  Listen Up! the Definitive Guide to Social Listening for Smarter Business, Meltwater  Brand Passion Report: Top 100 Most Loved Brands, NetBase  Social Media Trends 2015,...

March 13, 2015

NetBase Brings In Another $24 Million

NetBase  announced that it has received $24 million in a Series E financing round led by new investor Spring Lake Equity Partners. Existing investors Thomvest Ventures, Altos Ventures, and WestSummit Capital also participated. NetBase says it plans to use the...

March 12, 2015

Software Updates, 13 March 2015

Recently announced software updates: DataSift Facebook topic data. DigitalStakeout Foursquare, WordPress, and Facebook Public full feeds. EngageSciences New Curation Grid, additional metrics, Vimeo support, multi-network conversations; Facebook, Twitter, Instagram, YouTube and Google+ integration. Engagor Display Emojis in mentions, preview Twitter images in inbox, hide/block/delete...

March 12, 2015

Postano Intros Command Center

Postano  announced its new Command Center product, which it will be showing at SXSW this week. blog post...

March 10, 2015

New Papers, 10 March 2015

Customer Service on Twitter, March 2015 Study, Simply Measured  Using Twitter To Measure Global Engagement on Climate Change and Using Twitter Data to Analyse Public Sentiment on Fuel Subsidy Policy Reform in El Salvador, UN Global Pulse...

March 5, 2015

Software Updates, 6 March 2015

Recently announced software updates: Brandchats New UI, geographic search and analysis, new Social Contacts module. Mention Filter by country. Olery New hotel review summaries. Rival IQ New UI, single-company report export. SocialCentiv New UI, keyword analytics, exclusion terms. Sysomos Heartbeat: major release. New UI, customizable dashboards,...

March 5, 2015

Hottolink Acquired Socialgist

Hottolink  has acquired Effyis Inc., parent of the data provider Socialgist  and The $22 million, all-cash deal was announced in November and closed in January. Socialgist now operates as a wholly owned subsidiary of Hottolink. Hottolink (TSE:3680) is publicly...

March 5, 2015

Geofeedia Raises $3 Million

Geofeedia  announced that it has raised $3 million in a new investment led by Hyde Park Venture Partners. Existing investors Tim Kopp, David Gupta, and Gene Delaney also participated. The company, which has raised a total of $6.8 million, says...

March 4, 2015

IBM Watson Acquires AlchemyAPI

IBM  announced that it has acquired AlchemyAPI  for its Watson business. IBM plans to add AlchemyAPI's core technologies to the Watson platform and its natural language processing and computer vision services to the IBM Bluemix platform. AlchemyAPI will remain available...

March 3, 2015

New Papers, 3 March 2015

Social Listening for the Pharmaceutical Industry, Brandwatch  2014 Hotel Reputation Benchmark Report, Revinate  Social Media Trends 2015, Rival IQ  The Complete Guide to Social Audience Analysis and The Complete Guide to Social Conversation Analysis, Simply Measured  Oscars: Twitter Report, Sysomos ...


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