The business of monitoring, measuring and understanding social media
Recently released research and white papers:
Argos Case Study, Brandwatch
Praxishandbuch Social Media Recruiting, Martin Grothe (Complexium ), contrib.
How To Build Campaigns that Appeal To Specific Customers, Crimson Hexagon
The Reputation Economy, Michael Fertik (Reputation.com )
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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