The business of monitoring, measuring and understanding social media
Quantifind announced that it has raised $12 million in an investment round led by Comcast Ventures and Iris Capital. The company plans to scale up by applying the investment to product development, sales and client services. Quantifind links social media data to clients' financial data to create models of consumer actions, which the company says helps clients understand the effects of marketing strategies on business results.
SMA is retired. Check out the new project (mostly not about social media).