Colligent Becomes Affinity Answers

Colligent has rolled out its new name and a software update. Both the company and its software platform—previously Affinity Map—have been rebranded Affinity Answers.

As CEO Sree Nagarajan explained, "The name reflects our own belief that we're not simply providing our clients with data, software, insights, consulting, or targeting. Rather, we're focused on using consumer affinity data to provide them with answers to their specific brand marketing questions. That belief led us to change the name of both the company and the service we provide."

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