March 2014 Archives

March 27, 2014

Software Updates, 28 March 2014

Recently announced software updates: ">Bottlenose Real-time broadcast TV and radio data integration with Critical Mention. pr Crimson Hexagon New Affinities. pr Echobot New tag cloud, top media report. HootSuite Kapost integration. Moreover Newsdesk: Sentiment, MozRank, MetaCarta Facets, new analytics drilldowns,...

March 27, 2014

Lithium Announces Klout Acquisition

Lithium Technologies announced that it has acquired Klout . The company did not disclose details of the deal, which was reported yesterday to be valued at $200 million in cash and stock. Lithium plans to incorporate Klout's technology in its...

March 26, 2014

Report: Lithium Acquires Klout for $200 Million

Lithium Technologies has acquired Klout in a cash and stock deal valued at $200 million, according to a report from Fortune. An announcement is expected in the morning. Update: Lithium has announced the acquisition....

March 25, 2014

Spredfast Partners to Connect Across Social Media Tools

Spredfast announced its Spredfast Partner Program, through which it is integrating its social media management system with multiple specialist tools. The company listed Actiance , Adobe Omniture, Bazaarvoice, Bit.ly, Brandwatch , Crimson Hexagon , Google Analytics, Kenshoo Social, Klout ,...

March 25, 2014

Jugnoo Relaunches Platform as SoMeAnalyzer

Jugnoo announced that relaunch of its primary product as SoMeAnalyzer, which it positioned as a mid-price social media analysis and engagement platform. blog post FAQ...

March 25, 2014

ThinkUp Enters Public Beta with Personal Social Media Analytics

ThinkUp announced the public beta of its personal social media analytics platform. The company shared cofounder Gina Trapani's report as a live example of its analysis of Twitter and Facebook activity associated with a user's accounts. ThinkUp is priced at...

March 25, 2014

New Papers, 25 March 2014

Recently released research and white papers: American Millionaires & Business Elite, Annalect Mobile World Congress 2014, Gorkana Enabling the Business with Social Relationship Platforms and A Guide to Evaluating Enterprise Social Relationship Platforms, HootSuite...

March 20, 2014

Genesys Adds to Social Media Abilities with Solariat Acquisition

Genesys announced that it has acquired the assets of the Solariat business to add to the social media engagement capabilities of its customer experience and contact center platforms. The company plans to integrate Solariat's SocialOptimizr into the Genesys Agent Desktop,...

March 20, 2014

Software Updates, 21 March 2014

Recently announced software updates: Buzzcapture Author-based alerts. Coosto Twitter impressions metric. LeadSift Updated lead analytics dashboard. Lissly Post to Facebook and Twitter, UI. Little Bird New Standing feature (shows connections between a Twitter user and topical influencer communities). MutualMind New...

March 19, 2014

Brandwatch Adds Full Twitter Data to API with Gnip

Brandwatch announced a new version of its API to offer access to full Twitter data. Following an agreement with Gnip , Twitter data from Gnip is now accessible through the Brandwatch API. Previously, license terms had limited the API to...

March 18, 2014

Simply Measured Raises Another $20 Million

Simply Measured announced that it has received $20 million in a Series C round of funding led by Trinity Ventures. Bessemer Venture Partners, Four Rivers Group, MHS Capital and other existing investors also participated in the round, which brings Simply...

March 18, 2014

New Papers, 18 March 2014

Recently released research and white papers: Delivering on the Promise of the Social Business, Altimeter Group / Oracle Digital Mobile Payments Influence Study, Appinions Turning Social Sentiment into Opportunity, Parature...

March 17, 2014

People Pattern Announces Beta

People Pattern announced the beta release of its audience discovery and engagement platform. This is the new company of Spredfast co-founder Ken Cho and University of Texas professor Jason Baldridge. blog post...

March 14, 2014

Synthesio Attracts $20 Million Investment

Synthesio announced that it has received $20 million in funding from the European private equity firm Idinvest Partners. The company plans to use the investment for continued research, product development, and growth of its operation located in New York, London,...

March 13, 2014

Google Refocusing Wildfire Efforts

Google announced that it is shifting its investments in the Wildfire Social Marketing Suite to integrating Wildfire with the company's ad tech platform. The Wildfire product line will continue to be supported, but Google is ending work on new features...

March 13, 2014

Software Updates, 14 March 2014

Recently announced software updates: Mention PressKing integration: add testimonials to online press room. Onalytica IRM 1.3.2: longer topic phrases, improved email alerts, drilldown support in reports and influencer profiles, streamlined workflow, performance improvements. Simply Measured Facebook Global Pages reporting. Spotistic...

March 11, 2014

New Papers, 11 March 2014

Recently released research and white papers: Monitoramento de Mídias Sociais e a Conquista do Voto, Brandviewer Complete Guide to Twitter Analytics, How Top Brand Marketers Use Twitter and How to Analyze Your Social Media Competitive Landscape, Simply Measured Top Australian...

March 7, 2014

Linkfluence Acquires TrendyBuzz

Linkfluence announced that it has acquired its competitor TrendyBuzz. The founders of TrendyBuzz will assume leadership roles in the combined company, which counts €7 million revenue in France and Germany, more than 200 clients and 70 employees. The company also...

March 6, 2014

Colligent Becomes Affinity Answers

Colligent has rolled out its new name and a software update. Both the company and its software platform—previously Affinity Map—have been rebranded Affinity Answers. As CEO Sree Nagarajan explained, "The name reflects our own belief that we're not simply providing...

March 6, 2014

Software Updates, 7 March 2014

Recently announced software updates: Appinions Enhanced influencer profiles, new Theme Map tool. Cision Influencer demographics. Conversocial New UI, threaded conversations across public/private channels. Coosto Redesigned engagement environment: multi-column view, author profiles, in-tool like, share and favorite, user groups. Crowdbabble New...

March 5, 2014

Salorix Shutdown Followed Google Offers

Salorix shut down last May following a disagreement between the company and its investors, according to reports from The Economic Times and Techcircle. Nexus Venture Partners and Inventus Capital reportedly stopped funding the company after Salorix declined acquisition offers from...

March 4, 2014

New Papers, 4 March 2014

Recently released research and white papers: 2014 Analyst and Investor Survey: Trends in the Use of Digital & Social Media by the Investment Community, Brunswick Group Why Brand Sponsorship Needs a Context Qualifier, Crimson Hexagon Turning Social Feeds Into Business...

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