February 2011 Archives

February 24, 2011

Software Updates, 25 February 2011

Recently announced software updates: ActionlyUI, PDF chart exports. Visible TechnologiesInfluencer identification, competitive analytics, topic discovery....

February 22, 2011

ESOMAR Drafts Social Media Guidelines

ESOMAR posted its draft guideline (DOC) on social media research for review (via Conversition). Comments are due by Monday, 21 March....

February 22, 2011

New Papers, 22 February 2011

Recently released research and white papers: Putting Semantics to Work in Financial Services (PDF), Expert System IAB Social Media Measurement and Intent Guide, IAB UK Social Media in Latin America (PDF), Synthesio Global State of Social Media in 2011, Trendstream...

February 17, 2011

Software Updates, 18 February 2011

Recently announced software updates: OvertoneOpenMic 5.8: Engagement workflow. Radian6Salesforce Chatter integration. SilobreakerTrend charts....

February 16, 2011

Media Monitors Acquires Brandtology

Media Monitors announced its acquisition of a majority stake in Brandtology. The Singapore-based SMA specialist will continue to operate as a distinct brand within the Sydney-based Media Monitors Group, which has operations throughout the Asia-Pacific region. SMA's acquisitions scorecard press...

February 10, 2011

Cymfony Announces Video Tracking

Cymfony announced Echo Video, a service for measuring online video impact by tracking fingerprinted video content as it is shared, viewed, and discussed online. press release...

February 10, 2011

Software Updates, 11 February 2011

Recently announced software updates: BrandsEyeBrandsEye 2: Automated sentiment analysis, workflow, Twitter integration, Facebook integration, reports, UI. ScupUser access levels. SinoTech GroupSIP:Enterprise: Major upgrade replacing SinoBuzz product. UI, analytics, industry-specific versions....

February 8, 2011

Vocus Acquires Twitter Specialist Engine 140

Vocus announced that it has acquired Engine 140, a software developer focused on influencer identification and engagement on Twitter. Engine 140 co-founders You Mon Tsang and Dan Gartung, who previously started Biz360, will join Vocus. SMA's acquisitions scorecard press release...

February 8, 2011

ListenLogic Launches Health Division

ListenLogic announced the creation of ListenLogic Health, a separate division dedicated to working with clients in the pharmaceutical, healthcare and wellness industries. press release blog post...

February 8, 2011

New Papers, 8 February 2011

Recently released research and white papers: Social Media Marketing: Do Retail Results Justify Investment, ForeSee Results (via Marketing Pilgrim) Everyone’s an Influencer: Quantifying Influence on Twitter (PDF), Yahoo (via The Measurement Standard) The 2010 Inc. 500 Update, Umass Dartmouth Center...

February 3, 2011

Software Updates, 4 February 2011

Recently announced software updates: MutualMindMutualMind 1.5.0: Developer API and portal, campaign-level access, inline Klout scores. Radian6Excel add-in. ScupCustomer interactions report. TraackrManual influencer addition. YackTrackBlog overview page, social activity chart....

February 2, 2011

Bluefin Labs Matches Social Media, TV

Bluefin Labs announced technology that correlates social media actitity to television programming to gauge audience engagement in real time. The product is in private beta and is expected to be available later this year. press release...

February 2, 2011

Gnip Filters the Firehose

Gnip announced Power Track, a filtered Twitter feed service that preserves the 100% coverage level of the Firehose service. Power Track supports filtering by keyword or Boolean query, by a set of users, by location, by unwound URLs, and more....