Nielsen Contributes Buzzmetrics to JV

By Nathan Gilliatt on Jun 14, 2010

The Nielsen Company and McKinsey & Company announced the creation of NM Incite, a joint venture focused on helping companies implement social media intelligence. Buzzmetrics, previously part of Nielsen Online, provides the core of the new entity, with several familiar Buzzmetrics/Nielsen faces among the NM Incite leadership. 

• press release
  
• blog post

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• Transactions

Tags:
• mckinsey,
• nielsen