The business of monitoring, measuring and understanding social media
Unbound Launches Hosted Suite
Unbound Technologies has released Social Monetizer, a hosted service based on social network analysis and influencer engagement tools the company has used internally. Unbound parses user profiles from multiple social networking sites to identify influencers and online communities. The new hosted version allows clients to explore the Unbound database for themselves. Search results are typically used to identify starting points for online word of mouth campaigns or to suggest "soft leads" for sales teams.
Unbound's emphasis on user profiling and social graphs—as opposed to content analysis—makes them a potential technology partner for SMA companies. The likely applications of their technology are source profiling for triage and source list creation for listening activities.
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