Recently in Research Category

Recently released research and white papers:

• Master Social Media Marketing and Measurement, Coremetrics

• Wireless/Mobile Industry Analysis, Crimson Hexagon

Recently released research and white papers:

• The Five Steps of an Integrated Social Media Campaign, Alterian

• Monitoring and Engagement Playbook (PDF), Radian6

• Social Media Metrics: Listening, Understanding and Predicting the Impacts of Social Media on Your Business, SAS

Recently released research and white papers:

• Chinese Consumer Report 2010, Roland Berger and CIC

• The Nine Essentials of Online Opinion Monitoring, Crimson Hexagon

• Using the Internet as a Market Research Database, Onalytica
  

Recently released research and white papers:

• From Tweets to Polls: Linking Text Sentiment to Public Opinion Time Series (PDF), Brendan O'Connor, Ramnath Balasubramanyan, Bryan R. Routledge, and Noah A. Smith (via Mashable)

• Your Brand: At Risk or Ready for Growth?, Alterian

• Social Media Monitoring Review 2010, Fresh Networks

• Observatoire des marques (Mars 10), Linkfluence

• Reputation Management and Social Media, Pew Internet and American Life Project

Recently released research and white papers:

• Customers in Control: The ROI of Listening to your Customers' Needs, Alterian

• IWOM Watch 2nd Half-Year Review 2009, CIC

• From Company-Centric to Customer-Centric: Returning to a Customer-Focused Service Model (PDF), Radian6

• Engagement is Spelled R-O-I and The Myths About Sentiment, Visible Technologies

Recently released research and white papers:

• Asia Pacific Digital Brand Index, Edelman and Brandtology

• Twitter Usage In America: 2010, Edison Research and Arbitron

• BrandZ Top 100, Millward Brown

• Six Degrees of Separation, Twitter Style, Sysomos