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Sprinklr announced an ambitious expansion of its software platform from social media management to customer experience management. Its new Experience Cloud retains the core social media capabilities and introduces new modules for marketing, advertising, research, care, and commerce.
LinkedIn Engagement Insights, automatic cluster naming, peak activity report, usability and security updates.
Improved AsiaPac coverage.
New module "Radio" for making posters of selected verbatims.
New Twitter Mentions Overlap (affinities) report.
Redesigned reports, new report builder, new report modules, PDF export.
ZMonitor: new search options.
Socialite: auto-post approval process.
Improved blog, Glassdoor and Instagram coverage.
Chrome sharing extension, One-Time Queue, updated analytics and reporting modules, Instagram and YouTube analytics, Instagram coverage, retweets and Facebook Ad comments in inbox, Snip.ly integration, optional influencers module, localization.
Merge named entities.
New Instagram Tracker.
New engagement column.
Offline media data, iOS app reviews, performance updates.
Adobe Analytics integration.
Dashboard redesign; new filters, alerts, PDF reports.