In their own words

Social Media Intelligence for Business

Track Social monitors, aggregates and analyzes the Social Media accounts of thousands of businesses across multiple social media platforms. It operates around the clock, collecting millions of data elements from social media platforms such as Facebook, Twitter and LinkedIn.

Track Social is the only social media monitoring platform that focuses solely on businesses, and draws a high level comparative picture of the Social Brand Universe based on aggregation, ranking and scoring using sophisticated statistical models. It can tell you how a Brand performs on critical social media metrics such and Presence, Audience, Engagement and Standing compared to their competitors, their industry and globally.

Track Social also provides The Social Brand News, a live stream of business activity in the social media, and the Track Social Blog, which features both topical and opinion based articles written about events taking place in the business social media and the social strategies and tactics of businesses.