In their own words

Spectrum works with world-leading brands, delivering a powerful new dimension to insight and providing feedback from social and online media about how consumers perceive and engage with them from every country on the globe.

Fast, vast and volatile, the web and social media are tough environments for brands. An endless, changing repository of comment and opinion, the web's influence is rapidly becoming more powerful than 'traditional' advertising, marketing and editorial media coverage. What really divides it from these traditional communication activities is the transfer of control from marketing departments to the unpredictable views and opinions of consumers. Added to this is the connected nature of social media and the web, which enables online sentiment, good or bad, to be transmitted to millions anywhere on the globe in seconds, with a single click of the mouse.

It is the fundamental characteristics of the web—speed, volume and change—that brand managers and advertising, marketing and PR professionals must battle with, 24 x 7. This is where Spectrum can help. By capturing, analysing and reporting on the content of online and social media, Spectrum provides a rich seam of insight that can deliver major advantages for your brand.

Spectrum enables real-time collection and exploration of online and social media data, across the globe, which our analysts provide in easy-to-understand reports tailored to meet your needs in the form of insight. We deliver in-depth understanding about what is happening to your brand, why it is happening and how this changes—and is likely to change—over time.