In their own words

Cierzo Development is a leading Spanish online marketing and corporate reputation management firm. It combines its technology and methodology SMMART (Social Media Marketing Analysis and Reporting Tool), which is used by enterprises and institutions to measure and improve brand reputation in digital media, blogosphere, search engines and social networks.

The SMMART platform delivers real time insights into online conversation and helps businesses analyze the online reputation of their brands and competitors, uncover emerging market trends, identify key influencers affecting their brand reputation, and track effectiveness of their marketing campaigns.

Applications: Marketing and Communications, PR, Advertising, Market Research

Key features:

• Real Time Monitoring
  
• SaaS
  
• Extensive media coverage: news, blogs, social networking, and videos
  
• Data Filtering: filtering by media type, date (time period)
  
• Trend Analysis: volumes over time (total, by media types, competitors), daily tracking charts
  
• Competitive Analysis: volume of mentions over time by competitors (total and by media type), share of voice
  
• Influencer Profiling And Analysis: identification of key influencers including both, proponents and detractors
  
• Topic Analysis
  
• Word/Tag Cloud
  
• Workflow management, and other features
  

Clients: Communication agencies, marketing and advertising agencies, marketing departments, teachers and researchers that seek to analyze the social impact of the internet phenomena.