In their own words

Metrica, part of the Gorkana Group, is a global leader in media analysis and PR measurement. Working across all media channels, Metrica’s consultants provide insights to help businesses make the right decisions. Metrica’s earned media analysis provides clear, relevant metrics and commentary for an in-depth understanding about what is being said, by whom and where. Armed with this knowledge, activity can be adjusted and resources maximised to improve the effectiveness of your communications and enhance your business’ reputation.

Metrica’s social media monitoring and evaluation solutions provide all the information you need to effectively manage your reputation. Metrica Radar is an industry leading online tool that enables our clients to track, interact and engage with the content that matters, in real time. The tool is supported by Social Insight deep dive reports to help make sense of the vast ocean of content discussing you and your competitors. Metrica answers key questions about the relevant social media space either before clients engage or at intervals to validate strategic and tactical decisions. This approach minimises wastage of effort, saving clients time and money.

Metrica’s full suite of social media solutions include: the online tool Metrica Radar; Daily emailed Buzz Alerts; quick fire Social-lite reports; Monthly KPI reports; and deep dive Social Insight reports. In combination these provide all you need to effectively manage your online reputation, improve your social media strategy and engage with online influencers that matter.