In their own words

Since its foundation in 2008, Lenz has become Japan’s most comprehensive bilingual platform for Japanese social media monitoring, analytics and insights generation.

Lenz provides marketing, communication and consumer insights professionals with an effective tool to integrate social media into broader market research, marketing and PR activities, and link social media monitoring to business objectives and social media ROI.

Lenz covers the key Japanese Blogs, Twitter, Facebook and News sites, and offers extensive functionality for understanding activity and sentiment including automated labeling, dynamic visualization, influencer and keyword identification as well as qualitative drill-down to individual posts. The bilingual interface (English / Japanese) is highly flexible, customizable and works perfectly on tablet PC's such as iPad (or even smartphones).

Lenz also supports our clients with qualitative research (both online and offline) and emerging hybrid research methodologies including MROCs.