Integritie

http://www.smcapture.com/
Portsmouth, UK

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In their own words

SMC4 is a social media capture, communication, compliance and control tool that leverages the marketing opportunities that social media provides, whilst addressing the unique compliance requirements that this entails. SMC4 Social View provides real time monitoring to log all social networking interaction, including all incoming and outgoing messages, and archives all communication for further compliance review.

The solution features embedded content dictionaries tailored specifically for the financial industry to monitor two-way communications between financial advisors, customers and potential prospects. Workflow passes intended outbound information for textual analysis to interpret if a user is saying something inappropriate. If so, it is routed to quality control for corrective action.

Integritie also provide analytic tools for analysing customers and prospect demographics, as well as the overall effectiveness and return on investment of social networking based marketing.

Integritie in SMA news


Profile updated 16 April 2014