eCairn

http://ecairn.com/
Mountain View, CA, USA

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In their own words

eCairn, Inc. is a social analytics company specializing in community and influencer marketing. We excel at helping global brands and marketing agencies identify influencers for branding and engagement. Our application, eCairn Conversation™ provides a cost-effective way to map social communities, identify influencers, and manage outreach campaigns in one integrated platform.

We believe that successful social media marketing starts from identifying the people who have the most leverage or influence in the community, and then working from there. The platform enables you to either build in-depth reports or manage your engagement by tracking the actions of yourself and your team.

Since partnering with eCairn, many of our customers (including Chanel, Ogilvy, and HP) have reaped the benefits of filtering social noise and focusing on the discussions that matter. Enterprises, marketing agencies and PR firms use eCairn Conversation™ to efficiently engage communities of passionate and highly connected influencers.

Our application can support this four step process:

  1. Find communities and identify influencers
  2. Understand the conversations happening
  3. Build and manage your integrated community engagement
  4. Measure and report on your results
The name eCairn, originates from the word ‘cairn’ (k├órn), which is a mound of stones piled up to mark a path to guide travelers. It’s an example of how the common wisdom of the community can help and guide the followers and it’s a metaphor for the way in which today’s online social communities guide their followers.

eCairn in SMA news


Profile updated 16 April 2014