CIC

http://www.ciccorporate.com/
Shanghai, China

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In their own words

CIC is China's leading social business intelligence provider, enabling enterprise to fully leverage Internet Word of Mouth (IWOM) across the organization. CIC have been helping companies meet their social media marketing and social business needs since 2004, providing customized research and consulting services, syndicated reports and technical solutions from an objective, third party perspective.

Over the years, CIC have developed strong, long-term retainer relationships with multinational agencies and Fortune 500 companies like Nike, Pepsi, Intel, L‘Oreal Group, BMW, P&G, Unilever and many more. Together, we can leverage social business intelligence for better marketing strategy.

CIC utilize patent pending technology to capture millions of online conversations and “make sense of the buzz” by distilling actionable business intelligence from social conversations about brands, products and services. Over 100 million naturally occurring consumer comments are collected and mined every month, from a range of uniquely Chinese social media platforms, including blogs, BBS, social networking sites and weibo, China’s booming microblog medium.

A Social Business Support System (SBSS) is an integration of tools and services to empower enterprise. The fundamentals of SBSS are rooted in the market in which they operate. China’s social media landscape is more diverse and complex than any other; consumers’ use of social media, differing needs of marketers and business professionals, organization structures and social cultures. CIC’s IWOMmaster™ system incorporates services and applications that are tailored to deliver social business intelligence to multiple stakeholders, via a single system, designed for China’s digital landscape.

Sina Weibo: @seeisee

CIC in SMA news


Profile updated 16 April 2014