In their own words
CIC is China's leading social business intelligence provider, enabling enterprise to fully leverage Internet Word of Mouth (IWOM) across the organization. CIC have been helping companies meet their social media marketing and social business needs since 2004, providing customized research and consulting services, syndicated reports and technical solutions from an objective, third party perspective.
Over the years, CIC have developed strong, long-term retainer relationships with multinational agencies and Fortune 500 companies like Nike, Pepsi, Intel, L‘Oreal Group, BMW, P&G, Unilever and many more. Together, we can leverage social business intelligence for better marketing strategy.
CIC utilize patent pending technology to capture millions of online conversations and “make sense of the buzz” by distilling actionable business intelligence from social conversations about brands, products and services. Over 100 million naturally occurring consumer comments are collected and mined every month, from a range of uniquely Chinese social media platforms, including blogs, BBS, social networking sites and weibo, China’s booming microblog medium.
A Social Business Support System (SBSS) is an integration of tools and services to empower enterprise. The fundamentals of SBSS are rooted in the market in which they operate. China’s social media landscape is more diverse and complex than any other; consumers’ use of social media, differing needs of marketers and business professionals, organization structures and social cultures. CIC’s IWOMmaster™ system incorporates services and applications that are tailored to deliver social business intelligence to multiple stakeholders, via a single system, designed for China’s digital landscape.
Sina Weibo: @seeisee
CIC in SMA news
- New Papers, 14 February 2017 14 Feb 2017
- New Papers, 14 October 2014 14 Oct 2014
- Software Updates, 15 August 2014 14 Aug 2014
- New Papers, 17 September 2013 17 Sep 2013
- New Papers, 5 February 2013 5 Feb 2013
- New Papers, 22 January 2013 22 Jan 2013
- New Papers, 23 October 2012 23 Oct 2012
- New Papers, 6 March 2012 6 Mar 2012
- Kantar Media Acquires CIC 17 Jan 2012
- New Papers, 3 January 2012 3 Jan 2012
- View all results
Profile updated 16 April 2014