Bottom-Line Analytics

http://www.bottomlineanalytics.com/
Atlanta, GA, USA

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In their own words

If you need deep and critical insights to guide your marketing efforts and strategy, Bottom-Line Analytics is your answer. We specialize in a number of applications, with our showcase competency being "marketing optimization modeling."

Bottom-Line Analytics Global is a full-service marketing analytics agency with offices in the USA and UK (Manchester).

Among the many solutions offered include:

  1. Helping companies gain an accurate understanding of the contribution and ROI to their marketing investments.
  2. Providing a ground-breaking solution to measuring and monetizing the impact of social media on brand performance.
  3. Helping companies know which marketing initiatives are working and which are not.
  4. Developing a complete quantification of the impact of digital and traditional media and the interactions between them.
  5. To be able to use social media or surveys to plot competitive brand positions and determine how best to position your brand in the mind of the consumer.
  6. To provide a complete and accurate understanding of retail pricing and retail price sensitivity.
  7. To provide companies with guidance, organization and resources for “winning with analytics”.
We have worked across a number of industries including consumer electronics, restaurants, packaged goods, hospitality, financial services, banking, gaming, health services, telecom and 35 international markets.

Bottom-Line Analytics in SMA news


Profile updated 2 April 2015