In their own words

Amplified Analytics monitors social media to help marketers, product planners and category managers to develop more profitable products and services by analyzing customer feedback to discover how current products are meeting customer needs. Analysis of Customer Feedback found in social media helps them to discover what their customers really want and provide the understanding buyer attitudes toward the attributes of customer experience with the products requires more than surveys, keyword searches and statistical analysis.

Amplified Analytics online marketing research incorporates advanced context analysis and econometrics models to pinpoint those attributes of customer experience that influence their behavior. The algorithms discover what specific attributes of a product are important to their customers and measure how their experience of these attributes met their expectations.