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StatSocial Acquires Macromeasures

StatSocial  announced that it has acquired Macromeasures  in a combination of complementary products. StatSocial plans to harmonize the two platforms while Macromeasures continues to operate as a subsidiary.

Talkwalker  announced that the private equity firm Marlin Equity Partners has acquired a majority stake in the company. Talkwalker expects to enter a new expansion phase as a result of the transaction.

Cision Ends Year with Acquisitions

Cision (NYSE:CISN ended the year with the announcement of two acquisition deals. The first is CEDROM-SNi, a digital media monitoring specialist serving clients in Canada and France and the developer of the / media intelligence platform. The company is also buying PRIME Research  for its media measurement and analysis services portfolio.

TrendKite Raises $11 Million

TrendKite  announced that it has raised $11 million in an investment round led by Harmony Partners. The company says it will use the money to suport ongoing product development.

American Family Insurance announced that it has acquired Networked Insights  to accelerate its digital transformation efforts. American Family, a client and earlier investor in Networked Insights, plans to maintain it as a subsidiary, serving its own clients, in addition to suporting analytics innovation in the new parent company.

Sprout Social  announced that it has acquired Simply Measured  for its complementary social media analytics products. Simply Measured's team and office join Sprout as its new Seattle office.

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