The business of monitoring, measuring and understanding social media
Nathan Gilliatt created Social Media Analysis and published the site from 2009 to 2022. As principal of Directed Curiosity, he researches technology topics in intelligence and analytics to help organizations know more about what matters.
In addition to SMA, Nathan writes about current projects, including the Data Market Study launched in 2024, on the Directed Curiosity newsletter.
Nathan's recent posts
The Data Market Study expands the vision from SMA to the market(s) for third-party data across verticals, data types and technologies.
This is the final post to SMA. When I started the site in 2009, I never would have predicted how far it would go. Now it's time to focus on new projects.
Lumoa, NetBase Quid, Ornico, Signal AI, Visibrain, YouScan
Mediatoolkit, Retriever
NewsWhip, Rival IQ, SOCi, RAND
Crowdfire, Emplifi, Mention, NetBase Quid, SentiOne, SocialFlow, Sociality.io
Discover the new project
How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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