The business of monitoring, measuring and understanding social media
YouScan announced that it has acquired BrandSpotter in an all-cash deal, combining two SMA providers with a regional specialty in Russia and the CIS region. Current BrandSpotter customers retain access for the term of their contracts, but the platform is being retired, and YouScan is encouraging customers to move to their own platform sooner.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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