Ebiquity Sells Ad Intel Unit

By Nathan Gilliatt on Feb 13, 2018

Ebiquity  announced the sale of its advertising intelligence business to Nielsen in a £26 million cash transaction. The change moves Ebiquity away from its hybrid product/services model toward an emphasis on services, particularly its Media Value Measurement and Marketing Performance Optimization practices.

• SMA's acquisitions scorecard
  
• press release
  
• investor statement (PDF)

Categories:
• Transactions

Tags:
• ebiquity,
• ma,
• nielsen