The business of monitoring, measuring and understanding social media
Cision (NYSE:CISN) ended the year with the announcement of two acquisition deals. The first is CEDROM-SNi, a digital media monitoring specialist serving clients in Canada and France and the developer of the Eureka.cc / Europresse.com media intelligence platform. The company is also buying PRIME Research for its media measurement and analysis services portfolio.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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