January 2018 Archives

StatSocial Acquires Macromeasures

StatSocial  announced that it has acquired Macromeasures  in a combination of complementary products. StatSocial plans to harmonize the two platforms while Macromeasures continues to operate as a subsidiary.

New Papers, 23 January 2018

Software Updates, 19 January 2018

Cision 
Cision Communications Cloud: expanded social engagement analysis, Google Analytics and Adobe Analytics integration.

Datafiniti 
API v4.

Salesforce 
January updates.

Upcoming Events, 19 January 2018

23 January - Rival IQ webinar, Aligning Your Influencer Program with Your Brand's Values, 1:00 PM EST / 18:00 GMT. With Julie Lyons (Zenzi).

24 January - Simply Measured webinar, The 30-Day Social Media Transformation Plan, 2:00 PM EST / 17:00 GMT.

25 January - Brandwatch webinar, Understanding the bigger picture: Merging social analytics with other datasets, 10:00 AM EST / 15:00 GMT and 2:00 PM EST / 19:00 GMT. With Sophie Moule (Pi Datametrics).

1 February (Paris) - Proxem breakfast, Comment l’intelligence artificielle booste l’expérience client chez Decathlon, 08:30 at Ladurée Paris Royale. With Kocella Mechouek (Decathlon).

2 February (Santa Clara, CA) - Content Moderation & Removal at Scale, 8:40 AM–6:00 PM at Santa Clara Law. more

27 February (New York) - Sysomos Summit New York

26 March (Grenoble) - BroDyn '18: Workshop on Analysis of Broad Dynamic Topics over Social Media

26–28 March (New York) - Sentiment Analysis Symposium

9–15 July (Patras, Greece) - Natural Language Processing for Social Media Analysis (at SETN2018)

New Papers, 16 January 2018

Software Updates, 12 January 2018

BirdEye 
New Goals tool.

Brandwatch 
Emoji analysis.

Buzzlogix 
New SocialMessenger module.

Canvs 
Automated airing summary report.

eClincher 
Post approval. Also, Instagram Carousel support.

Mention 
Improved reports.

Sendible 
Tailor posts for specific networks.

Sprinklr 
Gallery: new UGC curation tool.

Talkwalker 
Alerts: Twitter coverage.

Upcoming Events, 12 January 2018

24 January - Simply Measured webinar, The 30-Day Social Media Transformation Plan, 2:00 PM EST / 17:00 GMT.

25 January - Brandwatch webinar, Understanding the bigger picture: Merging social analytics with other datasets, 10:00 AM EST / 15:00 GMT and 2:00 PM EST / 19:00 GMT. With Sophie Moule (Pi Datametrics).

1 February (Paris) - Proxem breakfast, Comment l’intelligence artificielle booste l’expérience client chez Decathlon, 08:30 at Ladurée Paris Royale. With Kocella Mechouek (Decathlon).

2 February (Santa Clara, CA) - Content Moderation & Removal at Scale, 8:40 AM–6:00 PM at Santa Clara Law. more

27 February (New York) - Sysomos Summit New York

26 March (Grenoble) - BroDyn '18: Workshop on Analysis of Broad Dynamic Topics over Social Media

26–28 March (New York) - Sentiment Analysis Symposium

Talkwalker  announced that the private equity firm Marlin Equity Partners has acquired a majority stake in the company. Talkwalker expects to enter a new expansion phase as a result of the transaction.

New Papers, 9 January 2018

Companies in social media analysis changed ownership 29 times in 2017—up from 20 in 2016, though some unusual transactions fuzzed the count. As usual, most transactions are portfolio plays, companies adding to their technology and services capabilities. Serial acquirers were back after a break in 2016, and a customer bought the company.

Here's a recap of the year's deals. As always, you can find the latest deals and a record of past deals in the space at SMA's acquisitions scorecard. I've also written a separate post on categorizing the logic of mergers and acquisitions on my personal blog. If you like getting this kind of information, please support the effort.

Acquisitions in social media analysis 2017

Acquisition as a core competency
Several companies with a habit of buying to grow their capabilities returned to the well in 2017. Meltwater prolonged its multi-year buying spree, picking up AI technology in Wrapidity, Cosmify and Algo, plus boosting its geographic depth with Klarity (Asia) and Infomart (Canada).

Cision used a shell-company merger to go public, and then added both technology products and professional services to its portfolio with L’Argus de la Presse, CEDROM-SNi and PRIME Research. Hootsuite bought Snapchat analytics from Naritiv, marketing performance measurement in LiftMetrix and Facebook and Instagram ad management in AdEspresso.

A different kind of serial acquirer, ESW Capital, added FirstRain to its buy-and-own collection.

Consolidation
Sometimes the strategy is more of the same. In the Netherlands, OBI4wan found a media intelligence/webcare match in Buzzcapture. Repeating the pattern of a 2016 deal, Notified bought the media monitoring business of Lissly, another Swedish company refocusing its efforts.

Build vs. buy? Buy, please.
"Needing too many different tools" is a common complaint where marketing meets technology, and our companies are here to help. Sprout Social went deep on analytics with Simply Measured. Brandwatch got into content marketing and influence with BuzzSumo.

Synthesio added audience insights and engagement analytics with Social Karma and a report builder in Bunkr. Conversocial called HipMob to extend its customer engagement reach with live chat. Tickr got into competitor data with Market.Space.

Ebiquity picked Digital Balance to build its services presence in Australia. OneQube got tech and people in Them Digital while also juggling entities with Internet Media Labs.

Vertical market love
Alibaba-owned Shiji bought most of ReviewPro for its business serving hospitality clients. MarketCast picked up Fizziology to add social media to its entertainment insights and analytics toolkit. K1 Investment Management bought Actiance with a plan to merge it with Smarsh to provide compliance and information archiving in finance and government.

Offramp
Refocusing on its language technology core, SDL unloaded its oft-traded social media intelligence business to the newly-formed Social Data Intelligence (Techrigy -> Alterian -> SDL -> SDI).

Paging Mr. Kiam
Finally, American Family Insurance liked Networked Insights so much, they bought the company, which they plan to keep as an investment while tapping its expertise for internal projects. We'll put them down as a promoter, then.

I am between projects and waiting for a client decision on a major project later this quarter. Last year, I helped clients with market intelligence on location tracking for law enforcement, small cells for mobile networks, and government funding opportunities for small businesses, in addition to the social media and intelligence themes I write about. Does your company have a short-term need that I can help you meet? Reach me here and let's talk about it.

Related:

Companies in social media analysis reported taking in more than $194 million in new investments in 2017, down from the previous year's $225 million (totals exclude the value of investments whose value was unannounced). In retrospect, total investment in the market peaked in 2013 and has declined every year since.

Investment in social media analysis 2017

Here's a recap of the year's investment activity.

*Networked Insights was later acquired by one of its investors.

SMA is the only dedicated source of news about the social media intelligence market. Please support the effort to keep the information flowing.

Related:

Upcoming Events, 5 January 2018

2 February (Santa Clara, CA) - Content Moderation & Removal at Scale, 8:40 AM–6:00 PM at Santa Clara Law. more

27 February (New York) - Sysomos Summit New York

26 March (Grenoble) - BroDyn '18: Workshop on Analysis of Broad Dynamic Topics over Social Media

26–28 March (New York) - Sentiment Analysis Symposium

Cision Ends Year with Acquisitions

Cision (NYSE:CISN ended the year with the announcement of two acquisition deals. The first is CEDROM-SNi, a digital media monitoring specialist serving clients in Canada and France and the developer of the Eureka.cc / Europresse.com media intelligence platform. The company is also buying PRIME Research  for its media measurement and analysis services portfolio.

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