The business of monitoring, measuring and understanding social media
New Papers, 17 October 2017
Consumer Insights: How brands can use social data to understand consumer trends and preferences, Crimson Hexagon 
Messaging Apps, a new marketing lever for businesses, iAdvize
The Social Media Marketer's Testing Guide: Quality vs. Quantity, Simply Measured
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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