January 2017 Archives

New Papers, 31 January 2017

SMA and Niche Publishing

I've been tracking industry news here on Social Media Analysis since 2009; before that, I did something similar on my own blog from 2007–2009. As far as I know, it's the only source for the business-centric view of the market that I'm doing here. Ten years in, I have a question for you: Should I keep doing this?

I subscribe to hundreds of blogs, PR feeds and mailing lists from everyone I can find who has anything to do with social media analysis. I follow vendors, consultants, academics, associations and outside specialists, and—of course—I use some tools to catch industry news wherever it appears. It's work.

Updating the model
When I started the site, I was selling buyer's guides and advising a mix of vendors and investors in the emerging field of social media analysis through my company, Social Target. SMA supported that business, but I stopped selling the reports years ago, and the opportunities coming to me today are business strategy projects in less mature markets.

I still enjoy this project and especially the people I've connected with. But it's time for SMA to pay its own bills. To that end, I've set up a Patreon page for SMA, and I'm asking for your support.

The point of this site was to create a sort of online industry trade journal. If I'm not creating enough value for the companies in the industry to support it, I should shift my effort to something else.

What do you get?
In case you haven't picked up on the editorial calendar for SMA yet, this is what you're already getting:

  • Company news when it happens
    I post about major product announcements, investments, mergers, acquisitions and shutdowns when I find out about them. Sure, the major tech sites report what industry leaders are doing. I catch news from the smaller and regional players, too. I give you a brief summary and link to all the original sources.

  • Weekly roundups
    Research and white papers on Tuesdays (EST); product updates and upcoming events on Thursdays (Friday morning for APAC).

  • Investment and M&A tracking
    Keep track of the history with the M&A Scorecard and annual reviews of investments and financial exits.

  • The directory
    Easy access to company profiles, social media accounts and coverage in SMA for 600+ companies working with social media data. We've come a long way since the original Guide to Social Media Analysis.
You can get all that information without SMA. The major tech sites will cover the big announcements, and you can filter through all the customer-oriented content on your competitors' sites to find their news. Or, for the cost of an hour or two of an intern's time, you can tell me to keep going.

What else?
Patreon gives me the ability to offer special content to supporters, and that's something I might do. Lately I've been thinking about the tradeoffs between privacy and surveillance, the tensions inherent in business models that combine free expression with data mining, and what Twitter's sudden prominence in politics means to it and the companies who use its data. I have the beginnings of a look at risks in SMA. If you're interested, these could be topics of special posts, papers, or discussions. Just let me know what interests you, and we'll figure out what to do about it.

If your business gets value from what I do here, please support SMA today, and I'll keep looking for the information you need.

Software Updates, 27 January 2017

Keyhole 
Twitter follower insights.

ROIALTY 
Digital Moms service.

Upcoming Events, 27 January 2017

31 January - ReviewPro webinar, Disruption 2017: Trends & Strategies for the Modern Hotelier, 11:00 AM EST / 16:00 GMT. With Simone Puorto (WIHP) and Daniel E. Craig (reKnown).

31 January - Salesforce webinar, Social Studio January Release Webinar, 10:00 AM EST / 15:00 GMT and 7:00 PM EST / 00:00 GMT.

8 February - MeaningCloud webinar, Classification, topic extraction, clustering... When to use the different Text Analytics tools, 12:00 Noon EST / 17:00 GMT.

27 February–1 March (Raleigh, NC) - Sysomos Summit

8–9 May (Denver) - Brandwatch Now You Know

15–18 May (Montreal) - ICWSM

1–2 June (Boulder, CO) - Big Boulder Conference

27–28 June (New York) - Sentiment Analysis Symposium

New Papers, 24 January 2017

Cello Boosts Pulsar

Cello Group (LON:CLL) has committed additional capital to its technology subsidiary Pulsar  for its global growth strategy. Simultaneously, the company is merging its qualitative research specialist FACE into Pulsar to combine the companies' technology and services offerings. The combined company retains the Pulsar name.

In its preliminary year-end results announcement, Cello indicated that Pulsar is operating profitably and has entered the US market. Cello also simplified the structure of its marketing services company Signal in 2016.

Software Updates, 20 January 2017

Blogmeter 
New influencer discovery tool.

Brandwatch 
New Unlimited Historical Data. pr

Insightpool 
New influencer search tool.

LeadSift 
"Silent" buying signal prediction.

Socedo 
Eloqua integration.

Zoomph 
New Twitter/Facebook Trends report.

Upcoming Events, 20 January 2017

24 January - Brandwatch webinar, Unlimited Historical Data: Better understand today’s data with unlimited access to the past, 9:00 AM EST / 14:00 GMT and 2:00 PM EST / 19:00 GMT.

24 January - Socialbakers webinar, Social Media Marketing Innovation. 11:00 EST / 16:00 GMT.

24 January - Zignal Labs webinar, The most important media metrics that will drive your business in 2017, 2:00 PM EST / 19:00 GMT. With Matt McClung (Hill+Knowlton Strategies).

25 January - Simply Measured webinar, Your 2017 Social Marketing Plan
Essentials and Recommendations
, 2:00 PM EST / 19:00 GMT.

26 January (Toronto) - Social Media Lab speaker series, Text Analytics for Social Data Using DiscoverText & Sifter, 6:30–8:00 PM at Ted Rogers School of Management. With Stuart Shulman (Texifter).

31 January - Salesforce webinar, Social Studio January Release Webinar, 10:00 AM EST / 15:00 GMT and 7:00 PM EST / 00:00 GMT.

27 February–1 March (Raleigh, NC) - Sysomos Summit

8–9 May (Denver) - Brandwatch Now You Know

15–18 May (Montreal) - ICWSM

1–2 June (Boulder, CO) - Big Boulder Conference

27–28 June (New York) - Sentiment Analysis Symposium

DataSift Taps LinkedIn Data

DataSift  announced a new partnership with LinkedIn that will make some of the professional network's data available to outside developers. Following the pattern set with its Facebook Topic Data product, DataSift's new PYLON for LinkedIn Engagement Insights product provides audience, content and engagement data while hiding user identities.

DataSift is offering a free trial of the new product.

Synthesio  announced that it has acquired Bunkr and will incorporate its report builder technology into the Synthesio platform. The standalone Bunkr app will shut down on March 31.

New Papers, 17 January 2017

Shiji announced the acquisition of a majority stake in ReviewPro  to bolster its position as a service management platform provider for the hospitality industry. ReviewPro's founders and management will continue in their roles as the company pursues international growth and expands its product and service portfolio.

According to a report in Tnooz, Shiji paid $28 million for an 80% stake in ReviewPro, and Shiji is part-owned by Alibaba.

Tracx  announced that it has received $12.5 Million in an investment round led by Camden Partners. The company plans to use the money to fund growth in sales and marketing, and an "expanded product footprint." Edison Partners and Tracx CEO Rick Rudman also participated in the round.

Software Updates, 13 January 2017

LeadSift 
New Account Based Sales module.

Pulsar 
Redesigned content dashboard.

Socialdraft 
Twitter reports updates.

Spredfast 
Linkfluence  integration.

Tailwind 
New Tailwind for Instagram.

Union Metrics 
UI refresh.

Upcoming Events, 13 January 2017

24 January - Brandwatch webinar, Unlimited Historical Data: Better understand today’s data with unlimited access to the past, 9:00 AM EST / 14:00 GMT and 2:00 PM EST / 19:00 GMT.

24 January - Socialbakers webinar, Social Media Marketing Innovation. 11:00 EST / 16:00 GMT.

27 February–1 March (Raleigh, NC) - Sysomos Summit

8–9 May (Denver) - Brandwatch Now You Know

15–18 May (Montreal) - ICWSM

1–2 June (Boulder, CO) - Big Boulder Conference

27–28 June (New York) - Sentiment Analysis Symposium

Companies in social media analysis changed ownership 20 times in 2016, down from 32 deals in 2015. Despite the slower pace, the logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as companies extend their technology and services capabilities. The serial acquirers slowed down in 2016, while several smaller companies combined forces to go after larger markets.

Here's a recap of the year's deals. As always, you can find the latest deals and a record of past deals in the space at SMA's acquisitions scorecard.

Acquisitions in social media analysis 2016

Teaming Up
Whether it's described as a merger or an acquisition, some combinations represent companies teaming up to take on the world. Augure (which earlier rolled up iMente, Adequate Systems and Wisemetrics) merged with Fashion GPS to form Launchmetrics and pursue fashion and other high-end, global brands.

M-Brain extended its geographic reach and team with Opoint, two Nordic companies going everywhere. Sentimonitor and Vortio teamed up to go global from their base in Brazil. Wayin and EngageSciences combined their strengths in social media intelligence, digital campaigns and customer engagement.

Meanwhile, straight-up consolidation continued as Tailwind bought and shuttered PinAlerts, continuing its pattern of rolling up Pinterest specialists.

Going Shopping
The typical acquisition has been, for years, the larger company picking up a smaller company for a product or technology. After a busy 2015, Sprinklr made just one purchase in 2016, adding influencer marketing tools of Little Bird. Hootsuite went mobile with Sales Prodigy, its first acquisition since 2014. Meltwater got technology and talent in Encore Alert.

CARMA added CustomScoop to its client toolbox. Shapiro+Raj chose MutualMind. LRW picked up MotiveQuest as a step toward integrating listening with other research methods. Anexinet added unstructured data analysis to its diversified business technology portfolio with ListenLogic. Each of these continues to operate with the addition of parent-company branding.

ScribbleLive grew its content marketing portfolio with Visually and Scompler. Webedia added listening and analytics to its brand services with Semantiweb and Nuke Suite.

Freshdesk called up Airwoot for customer support through social media. gShift picked InNetwork to add influencer tools to its content optimization suite.

Refocusing
2016 saw two deals in a less common category, as companies adjusted their priorities and traded entire businesses. Innodata bought PR Newswire's Agility media-intelligence business, a result of Cision's late-2015 deal to acquire PRN. Notified bought the media monitoring business from Twintip Insights as the latter refocused on its dashboard product.

Running a news site is work. If this one is delivering value, please support the effort.

Related:


Companies in social media analysis reported taking in about $225 million in new investments in 2016, down substantially from the previous year's $445 million (totals exclude the value of investments whose value was unannounced). Here's a recap of the year's investment activity.

See all of the recent funding headlines on one page: Investments in Social Media Analysis

Is SMA a valuable source for your company? Please support the effort to keep the information flowing.

Related:

New Papers, 10 January 2017

The Hidden Value of a Social Strategy and Social Insights: The CPG Industry, Brandwatch 

Social Marketing Playbook: Planning and Measuring Campaigns, Sysomos 

Internet e eleições no Brasil, Grupo de Pesquisa em Comunicação Política e Opinião Pública (CPOP), Universidade Federal do Paraná

Networked Insights  announced that it has received $30 million in an investment round led by Sands Light Capital and the Cherng Family Trust. The company plans to use the money for continued development in deep learning and artificial intelligence, as well as to support international expansion, new partnerships and acquisitions, and growth in its marketing and sales operations.

According to a report in Crain's Chicago Business, the lead investors are family offices for a co-founder of Arizona Iced Tea and the founders of Panda Express, respectively. Goldman Sachs, American Family Ventures, 4490 Ventures, Kegonsa Seed Fund and additional private investors also participated in the round.

Software Updates, 6 January 2017

Netvibes 
Hide items in text clouds.

Socedo 
Updated campaign management features, UI.

Union Metrics 
Tailored audience export for Twitter ad campaigns.

Upcoming Events, 6 January 2017

10 January - Crimson Hexagon webinar, Business Intelligence Unlocked: Domo & Crimson Hexagon Integration Launch, 1:00 PM EST / 16:00 GMT.

27 February–1 March (Raleigh, NC) - Sysomos Summit

8–9 May (Denver) - Brandwatch Now You Know

15–18 May (Montreal) - ICWSM

1–2 June (Boulder, CO) - Big Boulder Conference

27–28 June (New York) - Sentiment Analysis Symposium

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