August 2016 Archives

August 30, 2016

New Papers, 30 August 2016

Understanding Sports Fandom, Sponsorships, and Enhancing the Fan Experience: A Guide for Sports Marketers, Affinio  The Rise of the Sharing Economy, Crimson Hexagon  Aligned to Achieve, Tracy Eiler and Andrea Austin (InsideView ) What Top CMO's Are Most Worried About, Simply...

August 25, 2016

Software Updates, 26 August 2016

Linkfluence Emoji analytics, Thematic Stream Graph, deep profiling. Union Metrics Advanced search for Tumblr topic Trackers....

August 23, 2016

New Papers, 23 August 2016

Social Media Analytics Throughout the Enterprise, Crimson Hexagon  Como escolher os melhores canais de atendimento, Seekr  Better Social: Analytics for More Than Reporting, Simply Measured  Criando Personas para Relatórios de Pesquisa em Mídias Sociais, IBPAD...

August 18, 2016

Software Updates, 19 August 2016

Digimind Yelp, Glassdoor and WeChat coverage; scheduled reports; export random samples. Little Bird Profile any Twitter account. Sprout Social Facebook Contact View with message history. Union Metrics Tweet detail report....

August 16, 2016

New Papers, 16 August 2016

How To Use Social Data To Win New Business And Retain Clients, Audiense  Ideas from the Experts: Social Consumer Market Insights and Social Listening for the Food and Beverage Industry, Brandwatch  URL to IRL: How Digital Marketing Drives Conversation, Online...

August 11, 2016

Software Updates, 12 August 2016

Crowdbabble Facebook reactions analytics. Local Measure Cisco Spark integration. Union Metrics Twitter geo and language reports....

August 9, 2016

New Engagement Labs Platform Unites Social and Offline

Engagement Labs  introduced TotalSocial, a new platform that combines social media analysis with offline consumer conversation measurement. The tool currently measures 500 brands in the US and 350 brands in the UK, categorized into 17 industries. Engagement Labs had announced...

August 9, 2016

Simply Measured Integrates Listening

Simply Measured  introduced Social Listening, an update and integration of the DataRank product it acquired in 2015. blog post...

August 9, 2016

New Papers, 9 August 2016

Crafting a Brand Identity, Brandwatch  The Top Telecommunications Companies on Social Media in Singapore and Malaysia and The Top 50 Insurance Companies on Social Media, Digimind  Higher Ed: Social Media Engagement Report, Rival IQ  The Social Marketer's Guide to Hyper-Targeting,...

August 4, 2016

Software Updates, 5 August 2016

Gnip Gnip 2.0: URL metadata; enhanced Klout enrichment; new Operators (emojis, cashtags, quoted Tweets, more); longer rules and queries; parity in operators, filtering and enrichments across products; improved reliability. Lexalytics Semantria available on Microsoft Azure. LogoGrab Image recognition in video. Revinate UI updates. Snaptrends Snaptrends...

August 2, 2016

New Papers, 2 August 2016

What brands can learn from politicians communicating on social media, Mediatoolkit  Big Data Analytics para Vídeos, Zahpee ...