January 2016 Archives

Software Updates, 29 January 2016

Brandwatch 
Improved Hootsuite  integration: Rules, Author Lists and Categorization in Hootsuite dashboard; Hootsuite workflow support in Brandwatch column, Query groups streams. Also, new Net Followers component.

Geofeedia 
Periscope, Vine, VK coverage; image recognition; engagement tools. video

YouScan 
Filter by country.

Upcoming Events, 29 January 2016

9 February - Brandwatch webinar, Social Listening: Harness Marketing Insights from Consumer Conversations, 12:00 Noon EST / 17:00 GMT. With Kevin Hack (The Hershey Company) and Drew Neisser (Renegade).

23 February - Buzzcapture webinar, Stakeholderanalyse, 11:30 CET / 10:30 GMT.

8 March (Silverstone), 9 March (Leeds), 10 March (Glasgow) - CrowdControlHQ workshop, Delivering Enterprise Social Media in Automotive, 10:00 AM–4:00 PM each day.

28 April (Montreal) - Sindup Veille Connect

May 9-11 (Chicago) - Brandwatch Now You Know

14–15 June (London) - M-Brain Conference

11–13 July (London) - Social Media & Society

Sysomos Ties Application Bundle

Sysomos  announced SET (Sysomos Everything Together), a unified environment linking its MAP, Heartbeat, Influence and Optimize products. The new integration adds single sign-on, data sharing and workflow across the existing applications. SET is available now in beta.

Augure + Fashion GPS = Launchmetrics

Augure  and Fashion GPS have merged to create Launchmetrics  and serve fashion and luxury brands with a growing suite of launch-to-market tools and services. Augure contributes influencer marketing and social media analysis to the combination. Fashion GPS brings tools for product sampling, event production, contact management and online showrooms, plus an established online community for the fashion industry.

Launchmetrics will be headquartered in New York, with offices in London, Paris, Los Angeles, Hong Kong, Madrid, and Girona (Spain), and a Milan office planned this year.

New Papers, 26 January 2016

Canvs  announced that it has received $5.6 million in a Series A financing round led by KEC Ventures. Rubicon Venture Capital, BRaVe Ventures, Social Starts, and Milestone Venture Partners also participated.

Formerly Mashwork, Canvs provides a qualitative insights platform that analyzes Twitter data from Nielsen for the television industry.

Software Updates, 22 January 2016

Brand24 
Redesigned dashboard.

Digimind 
Salesforce, Hubspot, and Zendesk integration.

Little Bird 
Major release.

Mediatoolkit 
Slack integration.

Nielsen 
Twitter TV Ratings becomes Social Content Ratings with addition of Facebook data.

Socedo 
Hubspot integration.

ZoomSphere 
New query preview.

Upcoming Events, 22 January 2016

26 January - Tracx webinar, The ROI of Influencer Marketing, 12:00 Noon EST / 17:00 GMT.

26 January - Mention webinar, How to Let Competitors Build Your Brand's Marketing Strategy, 12:00 Noon EST / 17:00 GMT.

27 January - NetBase webinar, Improve Your Social Standing: Examining the Rise and Fall of Top Luxury Brands, 1:00 PM EST / 18:00 GMT.

28 January - CrowdControlHQ webinar, The Laws of Social Media with Steve Kuncewicz, 10:00 AM GMT. With Steve Kuncewicz.

28 January - Actiance webinar, What’s New at Actiance, 1:00 PM EST / 18:00 GMT.

23 February - Buzzcapture webinar, Stakeholderanalyse, 11:30 CET / 10:30 GMT.

8 March (Silverstone), 9 March (Leeds), 10 March (Glasgow) - CrowdControlHQ workshop, Delivering Enterprise Social Media in Automotive, 10:00 AM–4:00 PM each day.

11–13 July (London) - Social Media & Society

SDL  announced its intention to sell its social intelligence and non-core businesses. The company entered the social media analysis market with its 2011 acquisition of Alterian—which, in turn, had acquired Techrigy and its SM2 product in 2009. The planned move is intended to refocus SDL on its language and content-management businesses.


Sysomos  announced new products for paid social and influencer outreach. Sysomos Optimize builds audience lists for Twitter advertising, employing a modeling engine to manage and grow its defined segments. Sysomos Influence is an influencer discovery and analysis tool.

New Papers, 19 January 2016

Companies in social media analysis changed ownership 32 times in 2015, down from 39 deals in 2014. The logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as more companies pursue software suite strategies. The serial acquirers building large suites kept buying, while another announced plans to join their ranks. Some combinations saw smaller players in the same cities joining forces, while others represented a purchased entry into international markets.

Here's a recap of the year's deals. As always, you can find the latest deals and a record of past deals in the space at SMA's acquisitions scorecard.

Acquisitions in social media analysis 2015

Let's buy something
Almost all of the deals in this market involve privately held companies that don't reveal numbers, but the price champion of 2015 must be Cision, paying $841 million to add PR Newswire to its expanding suite of tools for PR and communications. The company also picked up Viralheat—another social media intelligence platform for a collection that already included Visible Technologies.

Sprinklr continued its acquisition streak, adding NewBrand (location-based customer intelligence), Pluck (community platforms), Get Satisfaction (customer care), and Booshaka (audience segmentation) to its product lineup, while buying entry to Brazil with Scup.

The investment firm that owns Marketwired and Sysomos separated the previously merged companies and gave Sysomos new purpose, launching a suite strategy with the addition of Expion (social media management) and gazeMetrix (image recognition).

Simply Measured bought Inside Social (conversion and attribution metrics) and DataRank (social media intelligence). Linkfluence expanded its footprint into Asia with ActSocial and Germany with Medialysten; Medialysten also gives the company traditional media coverage. Spredfast went after social data integration expertise in Shoutlet.

What's in your suite?
Beyond the serial acquirers, the suite strategy continues as a theme in most of the year's deals. Exactly what belongs in a suite depends on who is assembling it, and the different approaches on offer make it clear that "suite vs. specialist" is only part of the strategy question.

Clarabridge added real-time engagement with Engagor. Emfluence bought Spiral16 to add social media analysis to its online marketing suite. iAdvize got social media monitoring for its real-time customer engagement suite with Bringr.

Engagement Labs married Keller Fay Group to bring together online and offline word-of-mouth measurement. Insightpool linked social media for marketing and sales with Next Principles.

VICO got Infospeed's social media monitoring product while strengthening its position in German-speaking markets. Uberall bought Spotistic for its location-based social media monitoring.

Portfolio action
Some combinations look less like a suite strategy and more like themed investment portfolios. W2O Group buying VinTank, interlinkONE buying AwarenessHub, and YDM Group buying Computerlogy for their portfolios of marketing service and technology businesses. Russia's Yell taking a majority stake in YouScan. Japan's Hottolink expanding into the global market and investing in the social data supply chain with Socialgist.

Tech and talent
Other acquisition targets become ingredients in their new company's product line. IBM got a mix of deep learning and API technologies for Watson and IBM Bluemix with AlchemyAPI. Augure got a Facebook analytics tool and complementary technology and talent in Wisemetrics. ScribbleLive found influencer analytics for its content marketing platform in Appinions, while Facelift got benchmarking and analytics tech for its social media management in socialBench.

And the action in 2016 has already begun.

Update: There's nothing like posting a definitive list to uncover deals I missed. Cogia Intelligence contributed to the consolidation in DACH with its purchase of MeMo News. Ornico added social media to its brand and media intelligence portfolio with Fuseware.

Related:

Companies in social media analysis reported taking in over $445 million in new investments in 2015, up slightly from the previous year's $420 million (the 2014 total excludes the value of investments whose value was unannounced). Here's a recap of the year's investment activity.

See all of the recent funding headlines on one page: Investments in Social Media Analysis

Related:

Anexinet Acquires ListenLogic

The IT services firm Anexinet announced that it has acquired ListenLogic  to expand its portfolio of technology products and services.

ListenLogic combines unstructured data from social media and other sources to support market and operational intelligence applications. The company offers specialized versions for risk management and health and wellness companies.

Software Updates, 15 January 2016

BirdSong 
Slack and Dropbox integration.

Blab 
New social econometric modeling

MutualMind 
Enhanced Instagram analytics.

Nuke Suite 
Edit links before posting to Facebook, rel-time profiling KPIs, improved search for individuals, contextual help.

Pulsar 
Redesigned search setup.

Rival IQ 
Pinterest analytics, multi-user accounts.

SocialFlow 
New campaign pacing dashboard.

Synthesio 
API update, new Beam command center platform.

Talkwalker 
Tableau integration.

Upcoming Events, 15 January 2016

19 January - Buzzcapture webinar, Deep Dive, 11:30 AM CET / 10:30 GMT.

20 January - Sysomos webinar, Sysomos: What’s to Come in 2016, 1:30 PM EST / 18:30 GMT.

26 January - Tracx webinar, The ROI of Influencer Marketing, 12:00 Noon EST / 17:00 GMT.

28 January - CrowdControlHQ webinar, The Laws of Social Media with Steve Kuncewicz, 10:00 AM GMT. With Steve Kuncewicz.

8 March (Silverstone), 9 March (Leeds), 10 March (Glasgow) - CrowdControlHQ workshop, Delivering Enterprise Social Media in Automotive, 10:00 AM–4:00 PM each day.

11–13 July (London) - Social Media & Society

New Papers, 12 January 2016

Dictanova  announced that it has received €1.2 million (approximately US$1.3 million today) from GO CAPITAL and IT-Translation in the company's first outside investment round. The company transitioned from a services model to focus on its voice of the customer analysis product in 2015.

Software Updates, 8 January 2016

Conversocial 
New sentiment conversion metric, user-customizable dashboards, UI.

Netvibes 
Search for saved or tagged articles in Universal Search.

Socedo 
Changes to lead discovery engine.

Socialbakers 
Facebook Video Insights integration.

Sysomos 
Recap of 2015 updates.

Upcoming Events, 8 January 2016

14 January - Brandwatch webinar, Beyond customer service: Creating socially intelligent businesses through social insights, 11:00 AM EST / 16:00 GMT.

19 January - Buzzcapture webinar, Deep Dive, 11:30 AM CET / 10:30 GMT.

26 January - Tracx webinar, The ROI of Influencer Marketing, 12:00 Noon EST / 17:00 GMT.

28 January - CrowdControlHQ webinar, The Laws of Social Media with Steve Kuncewicz, 10:00 AM GMT. With Steve Kuncewicz.

8 March (Silverstone), 9 March (Leeds), 10 March (Glasgow) - CrowdControlHQ workshop, Delivering Enterprise Social Media in Automotive, 10:00 AM–4:00 PM each day.

11–13 July (London) - Social Media & Society

New Papers, 5 January 2016

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