October 2015 Archives

Software Updates, 30 October 2015

Brandwatch 
Vizia: new app framework, weather and Google Analytics apps.

Engagor 
Redesigned Inbox.

Geofeedia 
New Twitter/Instagram engagement.

Nexalogy 
New demographics reports, sentiment analysis.

Nuke Suite 
Updated Convert section, new poll builder.

Pulsar 
Improved filters: basic, advanced, tags.

Snaptrends 
New Time Analysis chart.

Socedo 
Organic lead export.

Socialbakers 
New tools: News Feed Pulse (competitor content snapshot), Ads in Socialbakers Analytics (Facebook/Twitter ad manager), Listening.

Socialdraft 
New, downloadable Facebook and Twitter reports.

Talkwalker 
New Virality Map.

Twitter 
New Brand Hub: share of conversation, audience demographics, trends.

Zignal Labs 
New hashtag widgets.

Upcoming Events, 30 October 2015

2 November (New York) - Socialbakers Engage New York

3 November - Brandwatch webinar, From Armani to Vuitton: Social media in the world of luxury fashion, 11:00 AM EST / 16:00 GMT.

4 November - Blogmeter webinar, Top Global Fashion Brands on Instagram, 6:00 AM EST / 11:00 GMT.

4 November - Falcon Social webinar, Why Social Data Deserves More of Your Budget, 10:00 AM EST / 15:00 GMT. With Courtney Gough (Twitter).

4 November - Crimson Hexagon webinar, Discovering Audience Insights from Social Data, 1:00 PM EST / 18:00 GMT. With Samantha Ngo (Forrester).

5 November - Augure webinar, Beauty Brands: How to create your influence map—The Biotherm case, 11:00 AM EST / 16:00 GMT.

7 November (Chicago) - Big Boulder Initiative workshop, Using Social Data for Social Good, 9:00 AM–5:00 PM at Loyola University Chicago's Schreiber Center.

19 November - CrowdControlHQ webinar, Driving success with social media in the automotive industry, 10:00 AM GMT.

19 November (Paris) - Proxem workshop, Big data, veille web multilingue et découverte de nouveaux marchés, 8h30–10h30 at Ladurée Bonaparte. With Denise Mery (Air Liquide).

27–28 November (São Paulo) - Social Analytics Summit

23–24 November (Brussels) - LT-Accelerate

11–13 July (London) - Social Media & Society

Brandwatch Raises $33 Million

Brandwatch  announced that it has received $33 million in a series C investment round led by Partech Ventures. Existing investors Highland Europe and Nauta Capital also participated. The company plans to apply the money to technology and product development, additional office locations, and strategic partnerships.

Alva Introduces Reputation Suite

Alva  announced its Reputation Suite, a line of reputation intelligence products spanning media monitoring, emailed summaries and alerts, and analyst reports.

New Papers, 27 October 2015

Software Updates, 23 October 2015

Gnip 
New Insights APIs (Engagement and Audience).

Mediatoolkit 
Updated Android app.

Mention 
New reach and share metrics.

NetBase 
Audience 3D (Twitter Audience API integration).

Networked Insights 
Kairos Audience Insights (Twitter Audience API integration).

Spredfast 
Twitter Collections API integration. Also, IBM Universal Behavior Exchange integration.

Sysomos 
MAP: major redesign with customizable dashboards, time-based search. Heartbeat: new Instagram metrics.

Trackur 
Filter results by source.

Union Metrics 
Echo: new module with full-archive Twitter search.

Wayin 
Twitter Collections API integration.

Upcoming Events, 23 October 2015

27 October (São Paulo) - Socialbakers Engage São Paulo

27 October - Union Metrics webinar, Union Metrics Echo: The power of the Twitter archive at your fingertips, 12:00 Noon EDT / 16:00 GMT.

28 October (London) - Clarabridge C3 Europe

29 October (Mexico City) - Socialbakers Engage Mexico City

2 November (New York) - Socialbakers Engage New York

4 November - Falcon Social webinar, Why Social Data Deserves More of Your Budget, 10:00 AM EST / 15:00 GMT. With Courtney Gough (Twitter).

4 November - Crimson Hexagon webinar, Discovering Audience Insights from Social Data, 1:00 PM EST / 18:00 GMT. With Samantha Ngo (Forrester).

7 November (Chicago) - Big Boulder Initiative workshop, Using Social Data for Social Good, 9:00 AM–5:00 PM at Loyola University Chicago's Schreiber Center.

27–28 November (São Paulo) - Social Analytics Summit

23–24 November (Brussels) - LT-Accelerate

New Papers, 20 October 2015

Linkfluence  announced that is has acquired ActSocial to extend its presence into China and Singapore. The deal gives Linkfluence a team of Asia-specialist data scientists and analysts, working in the region.

In its announcement, Linkfluence forecast its 2015 revenue at €15 million and targeted an annual growth rate of 100%. With the addition of ActSocial, the Paris-based company now has offices in the UK, Germany, France, Spain, Singapore and Shanghai.

Software Updates, 16 October 2015

Nuke Suite 
New UI, Facebook fan scoring, photo customization.

Sprout Social 
Location-based Instagram monitoring.

Talkwalker 
New Content Analytics IQ app.

VinTank 
New Android app.

Upcoming Events, 16 October 2015

20 October (London) - Socialbakers Engage London

21 October (Chicago) - Geofeedia Latitude

21 October - Crimson Hexagon webinar, Social CEOs: Data-Driven Social, 10:30 AM EDT / 14:30 GMT. With Jim Anderson (SocialFlow).

21 October - Sysomos webinar, How to Use Social Media for Security Monitoring, 1:30 PM EDT / 17:30 GMT.

22 October (Dubai) - Socialbakers Engage Dubai

22 October (Seattle) - Simply Measured LIFT

27 October (São Paulo) - Socialbakers Engage São Paulo

28 October (London) - Clarabridge C3 Europe

29 October (Mexico City) - Socialbakers Engage Mexico City

2 November (New York) - Socialbakers Engage New York

4 November - Falcon Social webinar, Why Social Data Deserves More of Your Budget, 10:00 AM EST / 15:00 GMT. With Courtney Gough (Twitter).

7 November (Chicago) - Big Boulder Initiative workshop, Using Social Data for Social Good, 9:00 AM–5:00 PM at Loyola University Chicago's Schreiber Center.

27–28 November (São Paulo) - Social Analytics Summit

23–24 November (Brussels) - LT-Accelerate

interlinkONE announced that it has acquired AwarenessHub  as a complementary addition to its portfolio of marketing software and services. AwarenessHub provides a social media marketing platform that emphasizes sales applications, including prospecting, engagement and analysis features.

Simply Measured Acquires DataRank

Simply Measured  announced that it has acquired DataRank  to add social media intelligence to its analytics portfolio. The company will work to integrate the two products, which will remain available separately.

Simply Measured plans to retain the entire DataRank team and its Fayetteville, Arkansas offices.

New Papers, 13 October 2015

YouScan  announced that the Russian online review operator Yell has acquired a majority ownership position from the company's earlier investors. Yell will also invest an additional $1 million toward YouScan's continued development. YouScan, which operates in Russia and Ukraine, will remain independent and managed by its founders.

Hi, everyone. Nathan here. If you're interested in the kind of updates you find here at SMA, you'll want to know about a new research project I'm working on.

The project is a new analysis of the social media analysis market, considered both as a set of technologies and as a set of business practices. It starts with an online customer survey and a series of interviews with customers, agencies and software providers. I'll also add context from what I've learned while covering industry news here and watching the market since 2006.

The result will be a free report on the state of the market in late 2015, which will be released in November. I'm writing it for anyone in the process of making decisions about social media analysis in their organizations. Informally, I think of it as collecting the practical wisdom you might get if you took the right group of insiders out for dinner (and a few drinks). Details on the project are here.

What You Can Do
If monitoring or analyzing social media is your job and you don't work for one of the software providers, please take the survey. I'm looking for a cross-section of brands, corporate social media listeners and agencies, in all regions of the world, and your views matter.

I'm especially interested in what you have to say on the open-ended questions. And if you have too many opinions to type, I'm looking for more people to interview, too. The stories I'm hearing are great—like the one that shows when the CEO gets it; you're going to like that one.

For Those in the Industry
If your company sells social media analysis tools, I need your support, too. First, please help me get the survey in front of your customers. Everyone will benefit from what we can learn from each other, but only if enough people respond to the survey.

Second, you have opinions about how things are developing in the market. Now would be a good time to schedule a briefing. You can sell me on your vision, and I'll ask my questions about industry and customer trends.

Finally, making this report free is possible only because of sponsor support, and there are a few sponsor opportunities still available (the early slots went to companies on the industry-only mailing list). If you'd like to get your company's message in front of an audience that wants to learn about social media analysis, get in touch. As a curiosity, I'll send you a copy of the 2010 buyer’s guide, and we can talk about how much has changed since then—and what hasn't.

Software Updates, 9 October 2015

BirdSong 
New gender lookup for Twitter followers export.

Mention 
New Influencer dashboard, updated Android app.

ReviewPro 
New Semantic Analysis tool, Google Translate integration.

Tracx 
Enhanced streaming and tagging.

ZoomSphere 
New rules-based automation.

Upcoming Events, 9 October 2015

12–13 October (Durham, NH) - IPR Measurement Summit

12–14 October (Austin, TX) - Spredfast Summit

13 October - Actiance webinar, Why Social Media Doesn't Have to Threaten Your Organization. 1:00 PM EDT / 17:00 GMT.

20 October (London) - Socialbakers Engage London

21 October (Chicago) - Geofeedia Latitude

21 October - Crimson Hexagon webinar, Social CEOs: Data-Driven Social, 10:30 AM EDT / 14:30 GMT. With Jim Anderson (SocialFlow).

21 October - Sysomos webinar, How to Use Social Media for Security Monitoring, 1:30 PM EDT / 17:30 GMT.

22 October (Dubai) - Socialbakers Engage Dubai

22 October (Seattle) - Simply Measured LIFT

27 October (São Paulo) - Socialbakers Engage São Paulo

28 October (London) - Clarabridge C3 Europe

29 October (Mexico City) - Socialbakers Engage Mexico City

2 November (New York) - Socialbakers Engage New York

4 November - Falcon Social webinar, Why Social Data Deserves More of Your Budget, 10:00 AM EST / 15:00 GMT. With Courtney Gough (Twitter).

7 November (Chicago) - Big Boulder Initiative workshop, Using Social Data for Social Good, 9:00 AM–5:00 PM at Loyola University Chicago's Schreiber Center.

27–28 November (São Paulo) - Social Analytics Summit

23–24 November (Brussels) - LT-Accelerate

Uberall Acquires Spotistic

Uberall  announced that it has acquired Spotistic  to add location-based social media monitoring to its online presence management platform for local businesses. The Spotistic team has already joined Uberall's Berlin-based operation.

Zignal Labs  announced Zignal Newsroom for traditional and online media monitoring. The new product is based on the company's flagship platform, minus its analytics and workflow features.

New Papers, 6 October 2015

Software Updates, 2 October 2015

Lexalytics 
Danish, Norwegian and Swedish language support.

Oracle 
Oracle Social Cloud: image recognition with Ditto .

Rival IQ 
New LinkedIn analytics.

SocialBro 
Personality profile of Twitter users with IBM Watson’s Personality Insights API.

Upcoming Events, 2 October 2015

6 October (Strasbourg) - Sindup Veille Connect

7 October - Zignal Labs webinar, Now! How to Delight Your Audience and Hug Your Haters with Realtime Online Service, 2:00 PM EDT / 18:00 GMT. With Jay Baer.

8 October (Washington, DC) - TrackMaven Spark

8 October - Augure webinar, Influencer Marketing That Works, 11:00 AM EDT / 15:00 GMT. With Nate Elliott (Forrester).

8 October - Tracx webinar, Breaking Social Out of its Silo, 12:00 PM EDT / 16:00 GMT.

8 October (Cambridge, MA and live stream) - Harvard Kennedy School forum, Is Social Media Ruining Politics, 6:00 PM EDT / 22:00 GMT at the Institute of Politics. With Nicholas Carr, John Della Volpe, Mindy Finn and Shira Center.

12–13 October (Durham, NH) - IPR Measurement Summit

12–14 October (Austin, TX) - Spredfast Summit

13 October - Actiance webinar, Why Social Media Doesn't Have to Threaten Your Organization. 1:00 PM EDT / 17:00 GMT.

20 October (London) - Socialbakers Engage London

21 October (Chicago) - Geofeedia Latitude

21 October - Crimson Hexagon webinar, Social CEOs: Data-Driven Social, 10:30 AM EDT / 14:30 GMT. With Jim Anderson (SocialFlow).

22 October (Dubai) - Socialbakers Engage Dubai

22 October (Seattle) - Simply Measured LIFT

27 October (São Paulo) - Socialbakers Engage São Paulo

28 October (London) - Clarabridge C3 Europe

29 October (Mexico City) - Socialbakers Engage Mexico City

2 November (New York) - Socialbakers Engage New York

7 November (Chicago) - Big Boulder Initiative workshop, Using Social Data for Social Good, 9:00 AM–5:00 PM at Loyola University Chicago's Schreiber Center.

23–24 November (Brussels) - LT-Accelerate

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