The business of monitoring, measuring and understanding social media
People Pattern announced the launch of its Audience Insights platform, which combines social media and proprietary data sources to identify segments by demographics, interests and media behaviors. In addition to the SaaS platform, the company offers API access and integration with CRM and marketing automation systems.
Discover the new project
How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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