January 2015 Archives

Software Updates, 30 January 2015

Recently announced software updates:

Actiance 
Socialite: profile review capture, LinkedIn Sales Navigator compliance.

BirdSong 
Export Twitter lists.

Brandwatch 
Vizia customization tools: localization, animated bar charts, custom colors by query.

Buzzcapture 
images in Social Narrowcast, one-step date-range adjustment for all charts in a report.

Coosto 
Search for questions, time operator, proximity. Also, new publishing module.

Luminoso 
Emoji support, text merging in API.

Mashwork 
Canvs: emotion benchmarks, new Explore feature (beta).

Netvibes 
Autosave for all accounts, time-based feed limits.

TrackMaven 
Activity Feed 2.0: keyword search, filter by content type.

Upcoming Events, 30 January 2015

3 February - Hootsuite webinar, Social Media Strategies for Legal Firms, 11:00 AM GMT.

5 February (Paris) - APROGED breakfast panel, Collecte, analyse et valorisation de contenus multilingues, 08:45–10:30. With François-Régis Chaumartin (Proxem).

5 February - Sendible online panel, The Future of Social Media for Business, 11:00 AM EST / 16:00 GMT.

5 February - Mblast webinar, Intent to Revenue: How the Right Data Will Drive Growth, 1:00 PM EST / 18:00 GMT. With Lori Wizdo (Forrester).

17 February - Viralheat webinar, 5 Places to look for Social ROI in 2015, 2:00 PM EST / 19:00 GMT.

18 February (Bristol) - Chibwe presentation, Data Analysis for Business Growth, 4:00–5:30 PM at Colston Office Centre.

26 February (Brussels) - Social Media in Crisis Management, COSMIC Consortium

20–22 May (Prague) - Socialbakers Engage

15–16 July (New York) - Sentiment Analysis Symposium

22–24 June (Miami) - Clarabridge Customer Connections

New Papers, 27 January 2015

Software Updates, 23 January 2015

Recently announced software updates:

Bringr 
New editorial calendar.

Digimind 
New Digimind app for Hootsuite.

EngageSciences 
Authenticated rights management for Flickr and Youtube, rights management history, new analyst and moderator user roles, campaign customization, API improvements.

Pulsar 
Geographic search. Also, improved filters.

TrendKite 
Multi-language coverage.

Upcoming Events, 23 January 2015

28 January - Simply Measured webinar, Social Planning: How You Might Be Missing the Mark, 2:00 PM EST / 19:00 GMT.

28 January - Hootsuite webinar, How to Use Instagram for Social Marketing, 2:00 PM EST / 19:00 GMT.

29 January - Blogmeter webinar, Il settore farmaceutico in rete: Analizzare farmaci, patologie e community sui social media, 11:00 CET / 10:00 GMT.

29 January 2015 (Lille) - Sindup Veille Connect, 18:00–21:30.

5 February - Sendible online panel, The Future of Social Media for Business, 11:00 AM EST / 16:00 GMT.

26 February (Brussels) - Social Media in Crisis Management, COSMIC Consortium

20–22 May (Prague) - Socialbakers Engage

15–16 July (New York) - Sentiment Analysis Symposium

22–24 June (Miami) - Clarabridge Customer Connections

New Papers, 20 January 2015

Software Updates, 16 January 2015

Recently announced software updates:

AlchemyAPI 
French, Italian and Portuguese language support.

Insightpool 
Insightpool 2.0: major update.

IQBuzz 
New HTML5 UI, embeddable widgets.

Luminoso 
Russian language support, improved negation handling, new API parameters.

Social Report 
Pinterest Repins Analysis, Pinterest Pin Performance, Pinterest Board Performance.

TrendSpottr 
New TrendSpottr for Instagram for Hootsuite.

Union Metrics 
Tumblr Analytics: new dashboard, improved posts summary and curators summary reports.

Upcoming Events, 16 January 2015

21 January - Hootsuite webinar, Social Media for the Financial Services Industry, 10:00 AM GMT. With Vivienne Hsu (Cognito).

21 January - Comintelli webinar, Launching intelligence2day Enterprise, 10:00 AM EST / 15:00 GMT.

28 January - Simply Measured webinar, Social Planning: How You Might Be Missing the Mark, 2:00 PM EST / 19:00 GMT.

29 January 2015 (Lille) - Sindup Veille Connect, 18:00–21:30.

5 February - Sendible online panel, The Future of Social Media for Business, 11:00 AM EST / 16:00 GMT.

26 February (Brussels) - Social Media in Crisis Management, COSMIC Consortium

20–22 May (Prague) - Socialbakers Engage

15–16 July (New York) - Sentiment Analysis Symposium

22–24 June (Miami) - Clarabridge Customer Connections

New Papers, 13 January 2015

Software Updates, 9 January 2015

Recently announced software updates:

Engagor
Dashboard redesign, insights view now shown by default.

Parature
Major release.

PropheSee
Instagram analytics.

Social Report
Instagram Follower Influence, Twitter Follower Report.

Upcoming Events, 9 January 2015

29 January 2015 (Lille) - Sindup Veille Connect, 18:00–21:30.

5 February - Sendible online panel, The Future of Social Media for Business, 11:00 AM EST / 16:00 GMT.

26 February (Brussels) - Social Media in Crisis Management, COSMIC Consortium

20–22 May (Prague) - Socialbakers Engage

15–16 July (New York) - Sentiment Analysis Symposium

22–24 June (Miami) - Clarabridge Customer Connections

New Papers, 6 January 2015

Recently released research and white papers:

Argos Case Study, Brandwatch

Praxishandbuch Social Media Recruiting, Martin Grothe (Complexium ), contrib.

How To Build Campaigns that Appeal To Specific Customers, Crimson Hexagon

The Reputation Economy, Michael Fertik (Reputation.com )

2014 saw 39 companies in social media analysis change hands, a big jump from the 18 in 2013. Continuing an ongoing trend, most of the year's deals involved strategic technology acquisitions or specialist firms joining bigger companies, often to add social media analysis capabilities to a vertically or functionally specialized software portfolio. In addition to a long list of smaller combinations, we also saw two distinct types of big moves in 2014: companies making multiple acquisitions to position themselves as major players and large companies filling out their portfolios with specialist capabilities.

Here's a recap of the year's deals. As always, you can find the latest deals and a record of past deals in the space at SMA's acquisitions scorecard.

Acquisitions in social media analysis 2014

Bold Positions
One way to build a major player is to buy the necessary pieces. The private-equity fund GTCR bought and combined Cision and Vocus to form the new Cision, then added Gorkana and Visible Technologies in a bid to create a one-stop software supplier for PR. Sprinklr bought Dachis Group (analytics & consulting), TBG Digital (paid social) and Branderati (influencer/advocate marketing). Hootsuite built out its software portfolio with uberVu (social media analysis), Brightkit (campaign management) and Zeetl (integration with telephone-based customer support).

Big Buyer Initiative
Twitter changed the landscape of the data market with its purchase of Gnip, and it extended its moves toward linking social media to television viewing with Mesagraph and SecondSync. Dun & Bradstreet took the social data matching business from Fliptop, which refocused on a lead-scoring application. LexisNexis took all of Moreover to incorporate into the next generation of its information platform. Microsoft bought Parature to add customer self-service to its Dynamics CRM.

A data intelligence company (Verint) bought a customer-service software company (KANA) that had bought a text analytics developer with a social media analysis product. This is why I'm flexible about the boundaries of the space and who I pay attention to.

Portfolio Builders
Linkfluence bought TrendyBuzz to consolidate its position in France and got a monitoring platform, too. Also in France, Akio added social media to its multichannel customer engagement suite with Spotter and expanded its geographic reach in the bargain.

Influence sells, or at least technology to measure model it does. Lithium Technologies took Klout, and Brandwatch picked up PeerIndex.

Innodata bought MediaMiser as a complement to its product line (and picked up the assets of the shuttered Bulldog Reporter before the holidays). Lexalytics rolled up Semantria, which had developed low-price tools on Lexalytics technology, to address smaller companies.

Confirmit took Integrasco to add social media to a feedback and engagement management portfolio. Mu Sigma added to its decision sciences portfolio with Webfluenz, and SeaChange got social for its television- and video-industry customers with Timeline Labs.

Socialbakers got content analysis with Social Insider and Facebook analytics with Applum. Unified got activity analytics for its social media management platform with awe.sm. Fluid added social media to its digital shopping portfolio with 8thBridge, and Genesys picked up Solariat for increased social media capability in contact centers.

Teaming Up
Some of the year's deals were more merger than acquisition. Evolve24 and Sherpa Analytics, two companies with a common founder, joined and keep the Evolve24 name. Spredfast and Mass Relevance became Spredfast. Polygraph Media and Offergraph joined to explore new uses for social media data. OhMyGov and Infoition merged to form Synoptos.

Buying Staff and Customers
Poptip joined Palantir in what looks like an acquihire. blueReport bought mostly market share with net-clipping. Engagement Labs added to its services team with Entrinsic. In the professional services market, Brillio picked up 100 people for its analytics practice with Marketelligent.

Related:

Software Updates, 2 January 2015

Recently announced software updates:

EngageSciences
Release 5.1: rights management for user generated content, campaign tagging, UI.

Union Metrics
New, free Instagram account checkup tool.

Upcoming Events, 2 January 2015

29 January 2015 (Lille) - Sindup Veille Connect, 18:00–21:30.

5 February - Sendible online panel, The Future of Social Media for Business, 11:00 AM EST / 16:00 GMT.

22–24 June (Miami) - Clarabridge Customer Connections

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