Socialbakers announced that it has acquired Applum, a specialist developer of analytics tools for Facebook. Best known for its EdgeRank Checker product, the company also developed PostAcumen and ShareGrab. This is Socialbakers' second acquisition since its $26 million investment round in February.
Socialbakers described the acquisition as helping it toward its top two priorities: solidifying its presence in the US market and offering brands new levels of social media insight. EdgeRank Checker will remain available as a self-serve product, and it will be integrated into a future release of Socialbakers Analytics.
In an email to EdgeRank Checker users, Applum said that users had already been transferred to Socialbakers system, and no service disruptions were expected. Applum's Chicago-based team will join Socialbakers, giving the company its first development presence in the US.