The business of monitoring, measuring and understanding social media
Cicero Group announced that it has bought Yatterbox , a free social media monitoring platform focused on the posts of selected individuals who may be able to impact a company and its reputation. Cicero says it has no immediate plans to charge for access to the system, even as it plans to expand its coverage to include every UK-based journalist, politician and important influencer by the end of the year.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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