The business of monitoring, measuring and understanding social media
FACE Launches New Social Media Insights Platform
FACE 
announced Pulsar TRAC (topic, reach, audience, content), a social media analysis platform that combines content analysis with network analysis and author profiles. The company says that the new platform moves beyond keyword tracking into measuring conversation reach, mapping brand audiences and tracking content diffusion.
- SMA: FACE
- press release
- blog post
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