December 2012 Archives

Software Updates, 28 December 2012

Recently announced software updates:

  • Brand Embassy
    Filtered topic reports, crisis alerts.

  • Netbreeze
    Keyword- and threshold-based alerts, sentiment analysis for French, available Spanish-language UI.

  • Recorded Future
    Save and annotate reports, personal workspace, public reports gallery.

  • SocialAppsHQ
    Maps, LinkedIn Groups coverage.

Software Updates, 21 December 2012

Recently announced software updates:

  • Brandwatch
    Group sharing, copy categories and rules between projects, query syntax highlighting (operators in colors), list of operators.

  • CrisisVu
    Dynamic Tweet Volume, Influence Index.

  • iMente
    User-defined quiet times for email alerts.

  • Netbreeze
    Improved sentiment analysis for German and English; new sentiment analysis for Spanish and Portuguese.

  • Syncapse
    Syncapse Platform 4.5: task reminders.

  • Sysomos
    Top hashtags report, Twitter account comparisons, sentiment comparisons for Twitter, geography comparisons for forums and news, correlation diagrams, UI.

  • Thismoment
    DEC 4.0.3: LinkedIn publishing & reports, Facebook Open Graph reporting, photo posting, content management, bulk downloads, schedule changes in YouTube privacy status, device type reporting for UGC, workflow.

  • Traackr
    Theme reports (manual tagging).

  • Unmetric
    Benchmarking, downloadable reports.

Upcoming Events, 21 December 2012

22 January - Our Social Times webinar, Monitoring for Social Customer Service, 4:00 PM GMT.

26–27 March (London) - Social Media Measurement & Monitoring

8 May (New York) - Sentiment Analysis Symposium

22–23 May (Paris) - Social CRM 2013

8–11 July 2013 (Boston) - ICWSM

Companies in social media analysis announced receiving over $190 million in new investments in 2012. Add quiet investments and the value of the year's mergers and acquisitions, and it's real money. Here's a recap of the year's investment activity.

See all of the recent funding headlines on one page: Investments in Social Media Analysis

New Papers, 18 December 2012

2012 has been another active year for the buying and selling of companies in social media analysis. As suppliers have taken different approaches to social media data and the market, the transactions reflected different goals. Companies bought each other for technology, products, or market presence—even for their key employees. According to SMA's acquisitions scorecard, 24 companies in social media analysis changed hands this year, up from 20 last year. Here's a recap of the year's deals.

Acquisitions in social media analysis 2012

January–March
WPP kicked things off with its acquisition of the China specialist CIC, followed quickly by MediaMiser's technology-motivated pickup of InfoGlutton. Ending the month, SDL closed its acquisition of Alterian, marking the longest string of acquisitions to date (Andiamo Systems to Techrigy to Alterian to SDL).

Dassault Systèmes bought Netvibes for the value of consumer opinion in innovation, and thismoment took over Position2's Brand Monitor product. Connotate acquired Fetch Technologies in the first transaction to point out the fuzzy boundaries of the space this year.

April
April must be the big shopping season for companies. The Japanese market got a little easier to follow when Hottolink bought Gala Buzz from its parent company. Visible Technologies bought Cymfony from WPP, the first time an acquired startup in the space has been resold. KPMG quietly bought WiseWindow, incorporating its product and team into KPMG's analytics business. Progressive Media Group quietly bought Attentio, but there's been no indication of what they plan to do with it.

May–June
Enterprise software companies took multiple trips through the checkout lane. Oracle bought a social media business with Vitrue and Collective Intellect, and Salesforce.com added Buddy Media to the business it started with Radian6 last year.

Syncapse bought Clickable to add social and search advertising management to its platform.

July–August
Regional holding companies strengthened their company portfolios through acquisitions. In July, News Group International added Report International and KD Paine & Partners to its stable of media monitoring and analysis companies for the Middle East, Africa, and India. In August, Sentia Media made a similar expansion in its Asia-Pacific group with Australia's BuzzNumbers.

Also in August, Facebook played the game when it acqui-hired Threadsy.

September–October
HootSuite bought Seesmic and reiterated its commitment to power users and the business market. Lithium Technologies bought Social Dynamx to add customer service capabilities to its suite.

November–December
NM Incite bought SocialGuide to link TV ratings and tweets about television. Eptica bought Lingway for its text-analytics technology, and Brand Embassy bought Beepl for its text-analytics technology. A trend?

Unless someone has an announcement to make in the next two weeks, the year ends with Ninestars adding NEWBASE to its product portfolio and gaining European presence in the process.

2013 awaits. What's on your shopping list?

Salorix launched Amplfy 2.0, a social media management platform that blends monitoring, analytics, and campaign management features.

Ninestars acquires NEWBASE

Ninestars Information Technologies announced that it has acquired the German media-monitoring software company NEWBASE, expanding its software portfolio and gaining a local presence in Europe.

Software Updates, 14 December 2012

Recently announced software updates:

  • Brandwatch
    Improved Chinese source coverage and source metadata.

  • Crimson Hexagon
    Klout scores.

  • Engagor
    Manage, monitor Google+ pages.

  • NetBase
    Keyword Plus: Arabic, Catalan, Czech, Danish, Dutch, Estonian, Finnish, Greek, Hebrew, Hungarian, Indonesian, Korean, Polish, Romanian, Russian, Swedish, Thai, Turkish and Vietnamese support.

  • Nitrogram
    Comment on photos within Nitrogram.

  • Twingly
    Improved coverage of European blogs, especially in the Nordic countries; faster indexing.

Upcoming Events, 14 December 2012

30 January - Our Social Times webinar, Monitoring for Social Customer Service, 4:00 PM GMT.

8 May (New York) - Sentiment Analysis Symposium

Software Updates, 7 December 2012

Recently announced software updates:

  • Dinamize
    Livebuzz: Instagram coverage, multiple tags in rules.

  • Engagor
    Monitor and analyze Pinterest profiles.

  • FullContact
    CardShark API out of beta, Enhanced Contact API, Disposable Email API.

  • Recorded Future
    Publication time filter, redesigned advanced search panel, hide events in exported data.

  • Simplify360
    Localized for Korean market.

  • uberVU
    LinkedIn integration: authenticated user access, update status, monitor groups.

  • Visible
    Engagement workflow and reporting, "Dashboard Only" user level, HTTPS.

Upcoming Events, 7 December 2012

12 December - Sysomos webinar, Using Social Media Data to Tell a Story, 1:00 PM EST (GMT -5).

12 December - SAS webinar, 2013 Social Media Analytics Best-Practices, 2:00 PM EST (GMT -5). With Judah Phillips.

30 January - Our Social Times webinar, Monitoring for Social Customer Service, 4:00 PM GMT.

8 May (New York) - Sentiment Analysis Symposium

New Papers, 4 December 2012

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