Nielsen, NM Incite Buy TV Buzzer SocialGuide

By Nathan Gilliatt on Nov 12, 2012

Nielsen and NM Incite announced the acquisition of SocialGuide, the developer of a platform for analyzing and engaging television-related conversations in Twitter. The companies plan to integrate SocialGuide into NM Incite and focus on quantifying the relationship between social TV and TV ratings for advertising and research.

• SMA's acquisitions scorecard
  
• SMA: NM Incite
  
• press release (PDF)

Categories:
• Transactions

Tags:
• nielsen,
• nmincite,
• socialguide