The business of monitoring, measuring and understanding social media
IBM introduced Cognos Consumer Insight, an SMA platform that integrates with the Cognos BI environment. The company also announced a collaboration with the Yale School of Management Center for Customer Insights to give MBA students a base of analytics skills.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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