Recently announced software updates:

• Brandtology
  Digital Conversation Management System 2.5: new metrics, chart sampling, cross-topic summaries, social media equity chart, conversation thread analysis, bookmarking.

• FirstRain
  Personalized view, industry briefs and research, enterprise-wide licensing, subsidiary tracking, UI updates.

• Sysomos
  FourWhere: Gowalla and Yelp coverage.