The business of monitoring, measuring and understanding social media
Whitevector launched Site Metrics, a free tool for finding relevant discussion forums for 25 selected market categories in Finland, Sweden, and the UK. The company plans to add information on other European markets. Site Metrics also lists a sample of recent comments in blogs, Facebook, and Twitter for each category.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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