Clarabridge announced the addition of social media coverage to its text-mining software with Clarabridge Social Media Analysis. The new offering is based on social media data from Alterian's TechrigySM2 and includes a rebranded version of the Techrigy tool for PR and marketing teams. Clarabridge enters the SMA space from a focus on customer experience management, where its software is used to develop insights from customer communications with clients.
Clarabridge Launches SMA with Techrigy
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