The European social media intelligence specialist Attentio announced changes and additions to its management team today:

• Amaia Lasa is promoted to CEO. Lasa originally joined the company as COO in 2007.

• Co-founder and former CEO Simon McDermott moves to a new role as United Kingdom Country Manager and Chief Communication Officer.

• Principal founder Per Siljubergsåsen becomes Chief Product Officer.

• Frizo Janssens is appointed CTO.

• William Klippgen joins Attentio's board of directors. Klippgen is executive director of BAF Spectrum Pte Ltd and co-founder of Kelkoo.com.