April 2009 Archives

Software Updates, 1 May 2009

Recently announced software updates:

  • MightyBrand
    Redesign, performance improvements, alerts via Twitter.

Upcoming Events, 1 May 2009

Cision is presenting a series of free webinars. All events start at 1:00 PM CDT (GMT -5).

12 May - Maritz Research is presenting a free webinar, VOC Integration: How to Make Multiple Sources of Customer Data Work Together, 1:00 PM EDT (GMT -4). The session features Dr. D. Randall Brandt and will focus on integrating voice of the customer data from multiple sources.

17–20 May (San Jose, CA) - ICWSM

27 May (London) - Measurementcamp UK, 10:00 AM. Location TBD.

1–2 June (Boston) - Text Analytics Summit

3 June (Washington, DC) - PR Measurement Conference

9 June (New York) - OMMA Metrics & Measurement

2–7 August (Singapore) - ACL-IJCNLP

Dow Jones & Company has announced the launch of its Economic Sentiment Indicator (ESI), which is positioned as a leading indicator of other economic indexes. According to the company's web site, the new indicator—which is not to be confused with the EU's ESI—is based on a content analysis of economic reporting in 15 major newspapers:

The indicator is a ratio between the number of appearances of the word recession (and some synonyms) and the number of appearances of the word recovery (and some synonyms). The result is a numerical expression between 0 and 100. Between 1990 and 2008 it has averaged 58, with a high in February 2000 of 73.7 and a low of 22.2 in November 2008.

Dow Jones will announce the new ESI at 9:45 AM Eastern time on the last business day of each month.

Filtrbox and NewsGator have announced a partnership to integrate RSS content from NewsGator into Filtrbox. NewsGator will also provide metadata on the popularity of each item to support Filtrbox's FiltrRank content scoring.

Jodange has announced a $1.2 million investment in a round led by Big Red Ventures. The company is focusing on sentiment analysis in the media, legal, energy and technology sectors. via VentureBeat

Metrica Numbers 2008

Metrica has announced the availability of Metrica Numbers 2008, the company's annual PR industry benchmarking report. Request your copy by sending an email to jason.weekes@metrica.net.

Brandtology has announced a S$ 2 million investment (about US$ 1.35 million) from Walden International. The Singapore-based company, which currently has offices in China, Australia and Malaysia, plans to use the money to expand its activities in northern Asia. Brandtology operates around-the-clock monitoring and engagement centers for client brands.

MeasurementCamp, the open discussion of social media measurement that started in London last March, is now expanding into more locations. Early plans are being made for MeasurementCamps in the US and Ireland. Anyone interested in organizing a MeasurementCamp in a new city can propose it by adding a page to the wiki.

Software Updates, 24 April 2009

Recently announced software updates:

Upcoming Events, 24 April 2009

27–29 April (San Francisco) - New Communications Forum

28–29 April (San Francisco) - Inbound Marketing Summit

29 April - Awareness is presenting a free webinar, Marketing Agencies & Social Media: What Marketers Expect from their Agencies, 11:00 AM EDT (GMT -4). The session features Forrester's Emily Riley.

17–20 May (San Jose, CA) - ICWSM

1–2 June (Boston) - Text Analytics Summit

3 June (Washington, DC) - PR Measurement Conference

2–7 August (Singapore) - ACL-IJCNLP

Filtrbox Training Online

Filtrbox introduced the Filtrbox Learning Center, a collection of recorded webinars on using Filtrbox G2.

attensity.gifAttensity Corporation, Empolis GmbH, and Living-e AG have merged to form the Attensity Group. The combined company will employ around 300 people and expects to 2009 revenues of approximately $50 million.

via Curt Monash

Hewitt Leaves Crimson for Crimson

Perry Hewitt announced her departure from Crimson Hexagon to a new role as director of digital communications for Harvard University. Hewitt has been vice president of marketing for CH since December 2007.

Upcoming Events, 17 April 2009

20–24 April, 2009 (Madrid) - 18th International World Wide Web Conference (WWW2009)

21 April - InsideView is presenting a free webinar, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology, 1:00 PM EDT (GMT -4). The session features Anneke Seley.

22 April - Satmetrix is presenting a free webinar, Creating the Ultimate Customer Experience, 1:00 PM EDT (GMT -4). The session features Laura Brooks.

22 April - Vocus is presenting a free webinar, Monitoring the Social Media Conversation from Twitter to Facebook, 2:00 PM EDT (GMT -4). The session will feature Converseon's Rob Key and Jenna Petroff, Manager of PR for Hardeeā€™s.

23 April (London) - MeasurementCamp, 10:00 AM at We Are Social.

23 April - KXEN is presenting a free webinar, Social Network Analysis Can Boost your Marketing Performance, 12:00 PM EDT (GMT -4). The session will focus on using KXEN's new KSN social network module on corporate data sources. via KDnuggets

27–29 April (San Francisco) - New Communications Forum

28–29 April (San Francisco) - Inbound Marketing Summit

3 June (Washington, DC) - PR Measurement Conference

17–20 May (San Jose, CA) - ICWSM

2–7 August (Singapore) - ACL-IJCNLP

Filtrbox and BackType have announced a partnership to integrate comments from BackType into Filtrbox. BackType integration is active today; comments are labeled "comment" in Filtrbox reports.

Both companies are backed by True Ventures.

Software Updates, 10 April 2009

Recently announced software updates:

  • eCairn
    Search on symbols, post export, usability improvements.

  • Lexalytics
    Salience 4.1: Entity Management Toolkit, separation of user customizations from default data files for easier management, and performance improvements.

  • Scout Labs
    Historical data, cobranded workspaces.

Upcoming Events, 10 April 2009

20–24 April, 2009 (Madrid) - 18th International World Wide Web Conference (WWW2009)

21 April - InsideView is presenting a free webinar, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology, 1:00 PM EDT (GMT -4). The session features Anneke Seley.

22 April - Satmetrix is presenting a free webinar, Creating the Ultimate Customer Experience, 1:00 PM EDT (GMT -4). The session features Laura Brooks

23 April (London) - MeasurementCamp, 10:00 AM at We Are Social.

27–29 April (San Francisco) - New Communications Forum

28–29 April (San Francisco) - Inbound Marketing Summit

3 June (Washington, DC) - PR Measurement Conference

Unbound Launches Hosted Suite

Unbound Technologies has released Social Monetizer, a hosted service based on social network analysis and influencer engagement tools the company has used internally. Unbound parses user profiles from multiple social networking sites to identify influencers and online communities. The new hosted version allows clients to explore the Unbound database for themselves. Search results are typically used to identify starting points for online word of mouth campaigns or to suggest "soft leads" for sales teams.

Unbound's emphasis on user profiling and social graphs—as opposed to content analysis—makes them a potential technology partner for SMA companies. The likely applications of their technology are source profiling for triage and source list creation for listening activities.

Clarabridge Leadership Additions

Clarabridge announced additions to their management team. Brendan Haggerty joins as vice president of engineering. Haggerty was previously cross product lead at SAP. Sean Phillips joins as vp of product development. Phillips was previously CIO at VetInsite.

The company also promoted Gene Sohn to chief architect.

Software Updates, 3 April 2009

Recently announced software updates:

Upcoming Events, 3 April 2009

4 April (Paris) - E-reputationCamp, 12:30 PM at La Cantine. Registration, wiki and Facebook group.

InsideView is presenting a series of free webinars.

  • 7 April - "Value Selling with Sales Intelligence: The Key to Sales Survival in a Downturn," with Alex Jeffries
  • 21 April - "Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology," with Anneke Seley
9 April - WOMMA is presenting a free webinar, Measuring the Value of WOM, Come Rain or Come Shine, 12:00 PM EDT (GMT -4). The session features Walter Carl, assistant professor of communications studies at Northeastern University and founder of ChatThreads.

9 April - Awareness is presenting a free webinar, Marketing to the Social Web, 2:00 PM EDT (GMT -4). The session features Larry Weber, chairman of W2 Group and author of Marketing to the Social Web.

Satmetrix is presenting a series of free webinars. All events start at 1:00 PM EDT (GMT -4).

  • 9 April - "Acting on Customer Feedback Results in Increased Net Promoter Scores," with Symantec's Desiree Madison-Biggs
  • 22 April - "Creating the Ultimate Customer Experience," with Laura Brooks
20–24 April, 2009 (Madrid) - 18th International World Wide Web Conference (WWW2009)

23 April (London) - MeasurementCamp, 10:00 AM. Location TBD.

3 June (Washington, DC) - PR Measurement Conference

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